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Get Found Be Seen We help Copywriters & Communicators overcome psychological and technological obstacles in their businesses.

03/03/2025

Dissecting the Anatomy of Funnels: No Body Fluids Involved!

Stop Guessing and Start Winning: Master Tailored Marketing Strategies That Resonate and Convert!Get ready to don your la...
03/03/2025

Stop Guessing and Start Winning: Master Tailored Marketing Strategies That Resonate and Convert!

Get ready to don your lab coats and grab your scalpels—this episode is all about dissecting funnels! But don’t worry, there won’t be any body fluids involved, just some illuminating insights into a marketing strategy that’s been shaping customer journeys long before the term "funnel" even existed.

Join us, Carl Alleyne and Monte Armstrong, as we put sales funnels under the microscope, questioning the common misconception that they’re merely a set of web pages armed with sales tactics. We’re diving deeper to reveal that funnels are not just about guiding customers; they represent both the customer journey and the marketer’s journey, creating a delicate ecosystem that requires understanding and adaptation.

In this session, we’ll introduce you to the Feature-Benefit-Meaning (FBM) model, expanding the equation to encompass results and outcomes. This refined structure will allow us to tailor funnels to fit both our target audience and our unique marketing strategies.

Together, we’ll challenge the status quo and dissect what’s right, what’s misleading, and what truly drives success in today’s marketing landscape. Prepare for a curiosity-invoking, belief-busting conversation that promises to shake up your notions of funnels and inspire new ways to approach your marketing efforts.

So grab your virtual lab gear and tune in for an engaging exploration that will change the way you think about funnels—no dissecting bodies here, just dissecting ideas! 🔍 Let’s get experimenting!

Tune in Monday March 3 at 1:00pm EST on Youtube here: https://www.youtube.com/

28/10/2024

Get ready for the new acronym definition of AI that will change the way you look at making videos.

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