Joel Kleber

06/11/2025

Video content first, then ads. Most people in franchising do the opposite and it’s a mistake.

06/11/2025

One of my favourite recent interviews, check it out.

Meet Skagen, a 23-year-old Jim’s Window & Pressure Cleaning franchisee from Queensland who’s rewriting what success looks like for young Aussies.After finish...

04/11/2025

Content isn’t marketing anymore it’s due diligence.

What does your content tell people before you ever speak to them?

03/11/2025

Trust is built in long form not headlines. How much do your prospects really know you?

03/11/2025

Document the truth don’t produce the illusion Does your marketing show your reality or your highlight reel?

02/11/2025

Jason Clark helped scale Body Fit Training from ~12 studios to 300+ locations across 13 countries, selling 500 territories.

In this episode he breaks down the franchise sales engine behind that growth: consistent Meta presence, rigorous lead qualification, drip nurture, transparent unit economics, and content that compounds.

Jason now runs JC Consulting to install these systems for franchisors.

Subscribe to The Franchise Marketer Podcast and DM Franchise for the episode.

02/11/2025

The future of franchising isn’t paid ads. It’s people telling the truth on camera.

Would you trust a stranger’s ad… or a franchisee’s story?

02/11/2025

Joel Kleber is the award-winning marketer and Chief Marketing Officer driving the modern growth story of Jim’s Group, Australia’s largest franchise network w...

02/11/2025

Every expert said he was crazy.
He built the biggest company in the world anyway.

Sam Walton was 44.

A small-town shopkeeper from Bentonville, Arkansas.

Selling shirts, socks, and soap in a place most investors couldn’t find on a map.

But he noticed something everyone else missed.

Big-city stores sold cheaper.

Small-town families paid more.

That didn’t sit right with him.

He believed every customer, no matter where they lived, deserved the same price.

So he made it his mission to give it to them.

The banks said no.

The suppliers laughed.

His competitors called him a fool.

He didn’t care.

He loaded up his old pickup truck and drove across America.

Studying stores. Talking to customers.

Taking notes on what worked and what didn’t.

In 1962, he opened a tiny store called Wal-Mart.

One store became five.

Five became fifty.

Fifty became five hundred.

He never stopped learning.

He never stopped listening.

And he never stopped believing that people wanted value more than anything else.

By the time he died in 1992, Wal-Mart was the largest retailer on Earth.

Built on one simple idea: to help people save money so they can live better.

Sam Walton proved you don’t need to be born rich.

You don’t need investors.

You just need a mission that matters and the courage to stick with it.

Because sometimes the biggest ideas start in the smallest towns.

01/11/2025

01/11/2025

Every investor said no. She built a $40 billion company anyway.
Melanie Perkins was 19 years old.

A university student teaching design classes in Perth.

But she noticed something her students hated — design software was impossible to use.

Tools built for experts, not creators.

Every layout, every font, every change took forever.

She thought: what if design could be as simple as drag-and-drop?

Her classmates laughed.

Investors dismissed her.

“Adobe owns this market.”

“Design tools are too complex.”

“You’re from Perth. Tech doesn’t happen there.”

But Melanie saw what they didn’t.
She wasn’t chasing the professionals — she was chasing everyone else.

The teachers are making lesson plans.

The small-business owners are making flyers.

The people who just wanted to create something beautiful without a degree in design.

She started small.

With her boyfriend Cliff Obrecht, she launched a site to design school yearbooks — Fusion Books.

They printed and shipped them from her mum’s living room.

One order at a time.

Then came the big leap.

She cold-emailed investors around the world — hundreds of them.

Most ignored her.

One replied.

A Silicon Valley engineer named Cameron Adams joined as co-founder.

Together, they built Canva in 2013.

The world wasn’t ready for how simple it was.

Drag, drop, done.

Design for everyone.

By 2021, Canva was valued at over $40 billion.

Used by 135 million people in 190 countries.

Taught in schools. Used by startups. Loved by grandparents.

Melanie Perkins — once told she was “too young,” “too far,” “too naïve” — became one of the youngest female billionaires in history.

And she never left Australia.

All because she refused to believe that big ideas only happen in big cities.

She built a global company from Perth with Wi-Fi, persistence, and an idea the experts couldn’t see.

So ask yourself:

What problem frustrates you so much that you can’t stop thinking about it?

And what would happen if you stopped waiting for permission and built the solution anyway?

31/10/2025

Most franchise brands hide behind NDAs. We publish everything.