
28/08/2025
'Radio Broadcasters, and in particular, Top 40 radio broadcasters, have long been creative at promoting their stations, particularly in the early days of the format. When Metropolitan Broadcasting Co. bought WHK AM & FM in 1958, the owners commissioned a Los Angeles jingle production firm named Sande & Greene. They wrote a signature musical theme repeated in each jingle the produced. The produced two tracks that were longer in length and repeated the musical signature many times. They had these two audio tracks pressed on 45 RPM records, labeled it "The Pulse Of The City By Day" and the other side, "The Pulse Of The City By Night", put the name Aurora at the top of the label and had copies sent to KYW, WERE, WJW, WGAR and all the stations in the Cleveland market. The Program Directors of these other stations auditioned the record, liked it and started playing it. About a month into the playing of the record on the other stations in town, WHK revealed their new jingles and the PDs of the other stations realized they had been had. It was the same tune as the record they were playing. They had been promoting the new Top40 format of WHK! Pretty slick idea. Here is "Pulse Of The City By Day".
Before WHK switched to their new Sande & Greene Color Radio jingles in 1959, they had S&G produce two 2:10 instrumentals with their new instrumental logo repeated over and over and over. They had 45s