11/04/2025
How to get your first 1,000 customers.
Why the First 1,000 Customers Matter
Before you scale, you must validate. Getting your first 1,000 customers:
Confirms there’s real demand for your product or service.
Builds social proof and traction for investors or partners.
Helps you refine your value proposition and customer experience.
Generates revenue to reinvest into marketing and operations.
Paul Graham, co-founder of Y Combinator, famously said: “Do things that don’t scale.” This principle is key in the early days of customer acquisition.
1. Start with a Clear Value Proposition
What makes your product or service unique? Why should people care?
✅ Define your UVP (Unique Value Proposition) in one sentence.
✅ Speak directly to the pain point your audience is experiencing.
✅ Ensure that your UVP is visible on your website, social media, and pitch.
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