The Rio Grande Guardian was the first online newspaper to launch on the South Texas border, starting out in July, 2005. It is still the market leader, setting the pace and breaking news often before traditional media outlets. The Rio Grande Guardian has an excellent reputation for accurate and thorough news reporting, with a specialty for border business, legislative, political, healthcare, enviro
nment, and education issues. The demographic profile of the Rio Grande Guardian’s readership is coveted by advertisers. We are talking about high end, upwardly mobile, decision makers. Computer and Internet savvy, these are discerning readers and viewers that want a thorough analysis of the news. Approximately, 65 percent of the Rio Grande Guardian’s readers are based in the Rio Grande Valley, one of the fastest growing regions in the country. The Valley and the northern Mexico cities of Reynosa, Matamoros and Rio Bravo combined is home to about three million people and is largely Mexican and Mexican-American. The Guardian’s stories have been picked up by the New York Times, Washington Post, Dallas Morning News, Houston Chronicle, San Antonio Express-News, Austin American-Statesman, CNN, MSNBC, ABC World News Tonight, the Glenn Beck Show, and Good Morning America. It is recognized as a strong, independent, voice for the border region.
