Anorak

Anorak Hello. We are Anorak, a creative digital agency that build clever things for the internet. We are experts in E-commerce --- www.anorak.co

Being described as the “new Eminem” by croissant-headed businessman Donald Trump is not a traditional way to go from con...
21/10/2024

Being described as the “new Eminem” by croissant-headed businessman Donald Trump is not a traditional way to go from contender to heavyweight for a young Hip-Hop artist. But when the billionaire tweeted that last year in response to Mac Miller’s single Donald Trump, the video racked up 53 million views on YouTube and the adulation rolled in. It’s a lazy comparison to call any young white rapper the “new Eminem,” but as we doubt Trump is much of a Hip-Hop head, he can be forgiven. Lyrically and stylistically, there is no comparison.

Where Eminem exploded with cutthroat lyrics, rapid-fire delivery, and a backstory that would have most reaching for the bottle, Mac Miller celebrates his love for life in a rock/rap celebratory style over soulful instrumental hooks and samples that hint at a diverse musical knowledge.

If this all seems like a quick turnaround for the man who once said, “I been laughed at, hated on, no one would even play my songs. Wouldn’t even listen to anything that my name was on,” then it hasn’t come without graft. A teenage jock, he switched his attentions to Hip-Hop at 15 in 2007 and released the mixtape But My Mackin’ Ain’t Easy under the name EZ Mac shortly after.

Despite the help he received from Trump, his real big break came through fellow Pittsburgh rapper Wiz Khalifa. In early 2010, he was recording with Wiz at ID Labs and got noticed by Rostrum Records. By the time the year was out, he had released another mixtape and sold out every venue on his Incredibly Dope tour. Within 18 months, his first album Blue Slide Park had debuted at Number One on the Billboard Hot 200.

Having recently worked with Pharrell, he’s furthered his reputation as the hottest thing in Hip-Hop. With the big players in the genre stagnating in their ivory towers, having jumped the shark, the time is ripe for Mac Miller to take his star to levels previously scaled by one Marshall Mathers III. As he says himself, “It seems I’m getting fresher every time I turn around.” We reckon he’ll be turning for some time yet.

🏁 Two Cars in the Top 10 After 24 Hours of Racing in Le Mans 🫶Le Mans miracle: Jota back in the race after a ‘3-week reb...
03/07/2024

🏁 Two Cars in the Top 10 After 24 Hours of Racing in Le Mans 🫶

Le Mans miracle: Jota back in the race after a ‘3-week rebuild’ completed in just 24 hours. 🌟

An incredible feat by the Jota team, showing resilience and determination. Congrats to the drivers and crew for their hard work and dedication! We’re proud to have supported this amazing journey. 👏💪

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Experts in Ecommerce

Anorak is a multi-disciplined digital agency. We are Experts in Ecommerce. We focus brand amplification utilising digital products, content marketing, payment gateways, branding, design, photography, production, social media, native apps and all the lovely stuff in and around your online store or brand. Improve an existing product Maybe you have a site that has grown tired and people have stopped using it. We do a lot of redesign work and help clients get the next version of their sites, apps or software working. Create a new product Maybe you are looking to create something unique and new. It has no or little legacy and want to build the best possible product. We can help you with this. Create demand for a product You have products and services but want to create demand for them. We believe that you create demand by being useable and useful to users, not annoying them with banner ads. Over the past 10 years we have Produced over 170 projects for the likes of RBS, Virgin Group, Topman, Rascal Clothing, Setanta Sports and ITV to name a few. We’d love to help you and your brand. Come visit us at www.Anorak.co.