
19/09/2025
THE ECONOMICS OF FREE CONTENT
by Ejiose Ikuenobe
Can Nigerian Journalism Survive When Audiences Expect Everything for Free?
The digital age has democratized information, but for journalism in Nigeria, this hascome with a steep price tag. As audiences increasingly expect news and content to bereadily available without direct payment, the sustainability of news organizations, particularly in a developing economy like Nigeria, is under immense pressure. The fundamental question looms large: can journalism survive when the default expectationis “free”?
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