Justin Tung: Marketing

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Justin Tung: Marketing Justin Tung, NYU business alumni, shares news, posts and trends relating to apparel, entertainment, film & sports marketing on this page.

A recent New York Times article called attention to the fact that   designed for heat is moving from a niche product int...
20/09/2022

A recent New York Times article called attention to the fact that designed for heat is moving from a niche product into the mainstream, according to one expert quoted (Lorna Hall, director of fashion intelligence for consumer trends forecasting agency WGSN).

Lighter fabrics, built-in protection against ultraviolet rays, cooling and sweat-wicking clothing are all part of the mix. That isn’t the only evolution in clothing: since started, the long-growing popularity of athleisure wear has skyrocketed.

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