18/09/2026
Six weeks ago, I sold the majority of my lawn and garden business and started a YouTube channel. It was somewhat forced.
I have ankylosing spondylitis, and my health had deteriorated to the point where I couldn’t juggle everything I was doing. Despite the business being the majority of my income, and something I’d been running since I was 19 years old, managing staff, clients and contracts just wasn’t a viable option for me anymore.
So we made the decision to move into making content.
We’d seen the writing on the wall and had been building a small content business for years, preparing for this and knowing that ultimately there would probably come a day where I’d have to move on.
Thankfully, after some success with the Australian Lawn and Garden Podcast, we had a small handful of brands that meaningfully supported us to make this content: Baileys Fertilisers, Victa Lawnmowers, Briggs & Stratton and EGO Power+.
The response to our content has blown us away.
My goal for the early stages of this new channel was that if we could get 10,000 views per video within a month of them being released, we’d be doing really well.
We haven’t even been a channel for a month yet, and we’ve had half a million views.
When we took the risk to pivot, we knew there was great potential for a lawn and garden YouTube channel because there’s a lot of education that just wasn’t out there in Australia. But ultimately, it’s very challenging to make these channels financially viable long term, so taking this on was always a risk.
I’m very relieved that the move has so far proven successful, and I’m incredibly thankful to everyone who’s watched, shared, commented and supported us, as well as the content creators behind the scenes who’ve had lots of conversations with me about this line of work.
A big thank you to my wife Carrie who we only just discovered is a wizz at editing and my brother Ethan (who we already knew was a wizz) who have done all the filming and almost all the editing for these videos.
The next video came out this morning.
Let’s see if the first 4 where all just a fluke 😂
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Victa AU
Baileys - Great Gardens are in the Bag
Briggs & Stratton
EGO Power+ AU