08/07/2025
Happy Publication Day to Robin Bonnās āMarket of Oneā! š¾šø
'A long overdue challenge to why an industry which prides itself on differentiating its clientsā brands is so averse to differentiating its own.ā - Rory Sutherland, Vice Chairman, Ogilvy
āOffers a transformative approach to the agency landscape, emphasizing the importance of true differentiation and empowering leaders to reclaim their unique value. With actionable insights, it serves as a call to action for anyone ready to revitalise their agency and thrive in todayās challenging environment.' - Lisa Colantuono, President, AAR Partners
Most agencies donāt have a pricing problem; they have a positioning problem.
āMarket of Oneā is the essential guide for agency leaders who want to stand out, attract better clients and build a business on their own terms.
Itās about breaking away from tired ābest practiceā and creating a reputation that drives margins, rather than resorting to crude price discounting.
Written by Robin Bonn, trusted by 150+ agencies and featured regularly in āMarketing Weekā, this book gives you a practical, strategic roadmap to build the agency youāve always wanted to run. An agency your clients crave and your rivals canāt copy.
'Market of One: How your agency can rewrite the rules and create a lasting competitive advantageā is out today. Grab your copy here: https://mybook.to/MarketofOne