
27/06/2025
Ever notice how most spray cleaners and detergents seem to be marketed straight out of the 1950s... and almost always to moms?
Entrepreneur Sean Busch is on a mission to flip the script. Sean is a dad of two kids who LOVE to make messes, and he's the founder of Dad Mode, a new line of high-performance cleaning products designed specifically for dads.
Sean joins us to talk about why it's important that dads meaningfully contribute to housekeeping, what “choreplay” means (and how it might just be the secret to more balance), and the potential risks and rewards of selling gendered products.
👉 Listen to the new episode now, and subscribe to Modern Dadhood wherever you listen! (Links in bio)