Kofi writes

16/06/2025

I Burned Out in Silence

Nobody really talks about what happens after you finally get clients.

You spend weeks praying for that first deal.
Then another. Then another.
Before you know it, your phone barely stops buzzing, your calendar looks like a Tetris puzzle, and you haven’t eaten a proper meal in days.

For a while, I loved it.
The feeling of being needed.
The late-night calls from clients across time zones.
The excitement of turning someone’s business around with strategy, design, or content.

But somewhere in the middle of all that noise… I started losing myself.

I was always saying,
“I’ll rest after this campaign.”
“I just need to finish these designs.”
“One more revision, and I’ll sleep.”

But that “one more” turned into months.

I started sleeping at 2AM and waking up by 6AM.
I skipped meals.
I postponed hangouts.
I missed calls from my partner.
Even when I wasn’t working—I was thinking about work.

One day, I woke up, opened my laptop… and just sat there.
Not from laziness.
Not from lack of passion.

But from pure, soul-level exhaustion.

Tears welled up in my eyes and I didn’t even know why.
I had everything I prayed for: clients, skills, a little income, reputation.
But I was still empty.

I burned out in silence.

Because in our line of work, no one tells you that:
📌 You can be grateful and still be exhausted.
📌 You can love what you do… and still feel like it’s draining you.
📌 You can be making progress but losing yourself in the process.

And that’s what happened to me.

But here’s what changed:

I started taking Sundays off, guilt-free.
I stopped responding to messages past 10PM.
I created systems, boundaries, and—most importantly—space to breathe.

And slowly, I began to feel like myself again.

To every digital marketer, freelancer, and creative reading this:
The grind is real. But so is your health.
The hustle is loud. But so is your body when it’s crying for rest.
Please don’t wait until your body forces you to stop.

Have you ever reached that breaking point where passion turns into pressure?
Let’s talk about it. Your story could save someone else’s sanity👇🏾👇🏾👇🏾

02/06/2025

The Life of a Digital Marketer

It’s 12:42 a.m. I should be sleeping.
But here I am, whispering into my phone under my blanket, discussing a campaign report with a Nigerian client who thinks “midnight energy” is the best for brainstorming.

My laptop hums quietly on the bed beside me, its screen glowing with open tabs—Google Analytics, Meta Ads Manager, Canva, and a half-finished blog post titled “10 Proven Ways to Drive Traffic in Africa.”

Then her name flashes on my screen.
“Bae calling ❤️”

My heart sinks.

I hesitate. Client’s still talking.
Something about CTR and low conversions.
I swipe up. Decline.
I’ll call her back in five minutes.

She calls again.

“Hello?”
Her voice is soft but not sweet. More like tired and disappointed.

“You told me you’d rest early tonight.”

“I know, love. But this client—”

“It’s always a client.”
A pause.
“Sometimes I wonder if I’m dating you or your Wi-Fi.”

I don’t respond. I can’t. Because… she’s right.

This job—this life—I chose it. The freedom, the dollars, the thrill of running ads that convert and pages that blow up. But it came with long hours, deadlines that don’t sleep, and clients in time zones that make sleep a luxury.

Sometimes I wonder, too.

Every morning, I wake up when the sun is already judging me. Or should I say—afternoon?

I forget to eat.
Forget to text her.
Forget I’m human.

Coffee becomes my breakfast, lunch, and half of dinner.
And when I finally lay my head, it’s not to sleep, but to blink.
And it’s tomorrow already.

She doubts I’ll ever slow down.
Sometimes, I do too.

But when a campaign finally works—when numbers spike and clients smile—I remember why I started.

Even if it costs me a few arguments, missed calls, and tired eyes.

This is the life of a digital marketer.
Passion and pressure.
Pixels and people.
Late nights and love on the edge.

And somehow… I’m still in love with it all.

18/12/2024

12/12/2024