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Mindshare MENA

Mindshare is the MENA region’s premier global communications group, located in 11 countries across

Mindshare is the MENA region’s premier global communications group, located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of s

peed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

17/04/2025

A home campaign that did more than connect Wi-Fi, it connected with people. From outdoor takeovers and personalized digital messaging to innovative CTV experiences, Mindshare MENA’s ’s Home Revamp campaign drove results, engagement, turned heads and delivered a lasting impact.

13/06/2024

Instagram introduces new features to boost user experience and creator engagement. LinkedIn unveils new ad placement options and AI tools. Meta enhances WhatsApp Business Apps with AI and launches a "communities" feature on Messenger. TikTok tests DM Streaks. 🚀✨

Check out the latest Weekly Prompt for the details ⬇
https://t.ly/7ff3W

29/05/2024

Did you know? 🤔 The average person spends 2 hours and 24 minutes on social media daily! So, it's important to understand how platforms evolve. 📈

Swipe through to discover the key updates and trends you need to know in social media this week. 🔍

21/05/2024

Google hosted its annual I/O developer conference this week where a range of AI products and Gemini updates were announced.

Plus, Reddit has partnered with OpenAI that will see Reddit info integrated into ChatGPT, Netflix is launching its own advertising technology platform and Threads has a new Tweetdeck-style UI on desktop.

Check out the latest Weekly Prompt for the details
⬇
t.ly/3coZU

13/05/2024

Amazon Prime Video is stepping up its game with three new interactive, shoppable ad formats: shoppable carousel ads, interactive pause ads, and brand trivia ads. 🛍️ 📺

Plus, Threads tests cross-posting from Instagram, and YouTube rolls out its AI-powered Jump Ahead feature to more users.

Check out the latest Weekly Prompt for the details
⬇
t.ly/nCQSG

08/05/2024

Stay informed, stay inspired! Swipe through for the latest trends & updates you need to know. 🚀

29/04/2024

Reddit has launched Dynamic Product Ads, designed to enhance the shopping experience by using shopping signals and machine learning to deliver personalized product recommendations. 🛍️

Plus, Threads will now filter out offensive words from your feeds and Meta's Ray-Ban smart glasses now feature multimodal AI. 👓

Check out the latest Weekly Prompt for the details ⬇
t.ly/Wmy8z

22/04/2024

Meta's AI game just got stronger with Llama 3 integration now powering its chatbots across Facebook, Instagram, and beyond.

Plus, TikTok debuts 'TikTok Notes', Threads tests new search filters, and YouTube launches 'Select Shorts' ads.

Check out the latest Weekly Prompt for the details ⬇
t.ly/-VpJz

15/04/2024

Long weekend recharge ✅ Here's to a productive and positive Monday! ☕️

02/04/2024

🌊 LinkedIn joins the short-form video wave! A new Video tab with a vertical feed of bite-sized professional insights and updates is reportedly in testing.

Also:
🔍 Google enhances shopping with search refinement tools
🎨 Instagram experiments with "Blend" Feed for private sharing
🎉 Snapchat unveils new creative tools
📽️ YouTube tests AI-driven video navigation

Check out the latest Weekly Prompt for the details ⬇
t.ly/gvycI

14/03/2024

Twitch is gearing up for a major revamp in 2024, including an app overhaul and more. CEO Dan Clancy announced ambitious plans to enhance user experience and community growth.

Plus, ChatGPT can now read aloud, Insta DM's are editable, and there are more updates from TikTok and Threads.

Check out the latest Weekly Prompt for the details ⬇
t.ly/sp9UY

11/03/2024

Wishing you a Ramadan filled with peace, prosperity, and blessings. 🌙

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Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.