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  has entered into a new cargo sales partnership with Turkish Airlines Cargo, opening wider access to Turkish Airlines’ ...
28/09/2026

has entered into a new cargo sales partnership with Turkish Airlines Cargo, opening wider access to Turkish Airlines’ extensive international cargo network from Pakistan. The collaboration brings together Gerry’s local aviation expertise and nationwide presence with Turkish Airlines Cargo’s global reach.

The partnership is expected to strengthen international cargo connectivity, create new opportunities for Pakistan’s exporters and support the country’s freight-forwarding and logistics sector.

A centuries-old mystery is once again under scientific investigation.Researchers have begun a new phase of fieldwork at ...
28/09/2026

A centuries-old mystery is once again under scientific investigation.

Researchers have begun a new phase of fieldwork at the Durupınar Formation in eastern Türkiye — a striking boat-shaped geological formation near Mount Ararat that has long been associated by some researchers and religious communities with Prophet Nuh’s (AS) Ark.

The 2026 research programme includes core drilling, ground-penetrating radar, electrical-resistivity studies, LiDAR mapping and laboratory analysis. Earlier scans have reportedly identified unusual linear and corridor-like features beneath the formation, while previous soil testing found differences in organic material inside and outside the site.
Core drilling is now underway as researchers attempt to obtain direct geological samples and better understand what lies beneath the surface.

However, claims circulating online that the location of Prophet Nuh’s (AS) Ark has been “confirmed after 4,300 years” go beyond what the available evidence currently establishes. The research team itself describes the findings as suggestive rather than conclusive, and the Durupınar Formation has not yet been scientifically confirmed as Noah’s Ark.

For now, the site remains one of archaeology’s most intriguing intersections of geology, history, faith and modern technology — with fresh research attempting to separate possibility from proof.

The United States and China have extended their temporary trade truce, providing some relief from tariff pressures while...
26/09/2026

The United States and China have extended their temporary trade truce, providing some relief from tariff pressures while major differences over trade, technology, rare-earth minerals, market access and Taiwan remain unresolved.

The extension gives businesses and global markets additional time amid ongoing US-China trade negotiations, but it does not remove the wider economic tensions between the world’s two largest economies.

Rare earths and technology restrictions remain particularly important, with China playing a major role in global rare-earth processing while the U.S. continues efforts to strengthen its supply chains and reduce strategic dependencies.

For businesses, the outcome could have wider implications for global supply chains, manufacturing, technology investment, semiconductor markets, critical minerals, tariffs and international trade.

The extended truce therefore represents a temporary easing of trade tensions while the broader US-China economic rivalry continues to shape the global economy.

Initiate Global continues to follow developments shaping global business, trade and international markets.

The U.S. Consulate General Karachi hosted a special ‘Freedom 250’ reception on September 24, 2026, commemorating 250 yea...
26/09/2026

The U.S. Consulate General Karachi hosted a special ‘Freedom 250’ reception on September 24, 2026, commemorating 250 years of American history and highlighting the enduring United States–Pakistan partnership.

The reception brought together members of the diplomatic community, government, business sector, and civil society in Karachi to mark this historic milestone and celebrate the relationship between Pakistan and the United States.

The event reflects the continuing importance of U.S.-Pakistan relations, diplomatic engagement, international affairs, bilateral relations, foreign policy, international cooperation, and people-to-people connections between the two countries.

Pakistan’s tax framework for digital creators has entered a new phase, with the Federal Board of Revenue (FBR) notifying...
26/09/2026

Pakistan’s tax framework for digital creators has entered a new phase, with the Federal Board of Revenue (FBR) notifying a special procedure for income generated through monetised social media content.

Under the new mechanism, the amount used to determine social-media remuneration will be based on whichever is higher: the creator’s actual earnings or the amount calculated through FBR’s prescribed Revenue Per Mille (RPM) formula. For YouTube, the benchmark has been set at Rs195 for every 1,000 views, with the rate open to revision over time.
The framework covers resident taxpayers earning through interaction with users in Pakistan, while qualifying non-residents may also fall within the rules where their social-media earnings constitute Pakistan-source income and the prescribed thresholds are met.

For creators operating under the procedure, allowable expenses are capped at 30% of total revenue. The rules also provide for quarterly advance income-tax payments, while social-media income is to be reported in a dedicated section of the annual income-tax return.

The development further formalises the treatment of earnings generated through platforms including YouTube, Facebook, Instagram, TikTok and other monetised digital channels, placing creator income more clearly within Pakistan’s tax framework.

For Pakistan’s growing creator economy, the change means views, monetisation records, expenses and income reporting will carry greater tax significance as digital content increasingly operates as a formal source of business income.

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Pakistani swimmer Hareem Malik competed in the women’s 50m breaststroke at the 2026 Asian Games, recording a time of 36....
25/09/2026

Pakistani swimmer Hareem Malik competed in the women’s 50m breaststroke at the 2026 Asian Games, recording a time of 36.52 seconds to finish 22nd overall. Racing at the Tokyo Aquatics Centre in Japan, she did not advance beyond the heats.

Her participation puts Pakistani women’s swimming, female athletes and competitive sport in the spotlight. It also provides an opportunity to discuss what sustained sports development requires: access to training facilities, experienced coaching, athlete sponsorship and regular international competition.

Through She Initiates, Initiate Magazine recognizes women representing Pakistan across different fields. Supporting women in sports means following their journeys, reporting their performances and encouraging investment in their development.

As Pakistan continues its Asian Games campaign, women’s swimming deserves a place in the national sports conversation.

Follow for Pakistani talent, women in leadership, sports stories and achievements from the international stage.

US and Iran are exploring a phased diplomatic arrangement that could reopen the Strait of Hormuz, placing one of the wor...
25/09/2026

US and Iran are exploring a phased diplomatic arrangement that could reopen the Strait of Hormuz, placing one of the world’s most critical shipping routes at the centre of negotiations.

According to Reuters, discussions in New York are exploring a framework in which Iran could restore navigation through Hormuz while the US eases economic restrictions on Tehran. The talks remain exploratory, with no final agreement announced.

The Strait carries a major share of global energy trade. Around 20.9 million barrels of oil per day passed through it in the first half of 2025, alongside more than 20% of global LNG trade.

Recent disruptions have sharply reduced flows, highlighting the potential impact on global energy markets, shipping costs, trade and Gulf stability.

For now, negotiations are focused on whether both sides can reach a workable arrangement that restores navigation while addressing Iran’s demand for economic relief.

Initiate Global continues to follow developments shaping global business, trade, energy and geopolitics.

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Pakistani MMA fighter   has earned international recognition with a gold medal at the International Mixed Martial Arts F...
25/09/2026

Pakistani MMA fighter has earned international recognition with a gold medal at the International Mixed Martial Arts Federation World Cup in Luanda, Angola. She defeated Angola’s Leonela Isabel Blaiye with a standing guillotine submission, securing victory with just 15 seconds remaining in the second round.

Originally from Gilgit-Baltistan and training at Brave Gym Lahore, Manesha represents Pakistan’s emerging talent in amateur mixed martial arts. Her next major target is the IMMAF World Championships in Georgia, with a long-term ambition to become the first Pakistani female fighter to compete in the UFC.

Her achievement shines a spotlight on Pakistani women in sports, women’s MMA and the importance of training opportunities for female athletes. For young women considering a future in combat sports, her journey offers a powerful example of where commitment, coaching and competitive ambition can lead.

Through She Initiates, Initiate Magazine celebrates Pakistani women whose achievements deserve wider recognition—from entrepreneurship and leadership to sport and international competition.

Follow for stories of inspiring women, emerging Pakistani talent and achievements making news.

25/09/2026

JBS Global - Jaffer Business Systems and Mercantile Pakistan Partner to Expand Apple Enterprise Access in Pakistan

Jaffer Business Systems (JBS) and Mercantile have announced a strategic partnership to expand access to official Apple products and enterprise technology solutions across Pakistan.

As Mercantile’s Preferred Partner for Enterprise, JBS will strengthen its enterprise computing portfolio with Apple devices, supported by device deployment, Apple Business solutions, automated device enrolment, managed Apple accounts, device management, warranty and after-sales support.

The collaboration is aimed at helping Pakistani businesses adopt secure workplace technology, modern enterprise infrastructure and AI-enabled digital environments while accelerating digital transformation and supporting Pakistan’s growing digital economy.

The partnership also strengthens enterprise access to authorised Apple technology, connecting workplace devices with infrastructure, cloud, artificial intelligence and managed IT environments.

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ARY moves full drama episodes off YouTube, directing viewers toward ARY Plus as the network expands its streaming and di...
23/09/2026

ARY moves full drama episodes off YouTube, directing viewers toward ARY Plus as the network expands its streaming and digital entertainment strategy. The shift marks another development in Pakistan’s rapidly evolving media, television, streaming, OTT and digital content landscape.

For years, ARY Digital dramas and Pakistani television serials have built huge audiences on YouTube, with viewers watching full episodes, drama clips, teasers, OSTs, highlights and exclusive content online. With full-length episodes moving toward ARY Plus, audiences are being encouraged to use a dedicated streaming platform for their drama viewing experience.

The move highlights the growing importance of OTT platforms, video streaming, digital television, online entertainment, subscription platforms, mobile streaming, connected TV, digital audiences and direct-to-consumer content.

It also raises important questions about the future of YouTube entertainment, Pakistani dramas on YouTube, streaming in Pakistan, digital media consumption, television networks, online video platforms and audience migration from social platforms to owned streaming services.

As Pakistani media companies invest in their own digital platforms, the competition between YouTube, OTT platforms and dedicated streaming apps continues to evolve.

What does this mean for Pakistani drama viewers and the future of online television?

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