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The Pakistan Public Relations, Events, Digital and Activations Association (PREDA) and leading experiential marketing ag...
30/07/2025

The Pakistan Public Relations, Events, Digital and Activations Association (PREDA) and leading experiential marketing agency Pinnacle X are proud to announce the signing of a Memorandum of Understanding (MoU) to co-organise a landmark industry conference in Karachi in the first quarter of 2026 under the overarching theme: “Building the Ecosystem.”

The conference aims to bring together leading voices, professionals, thought leaders and businesses across the industries represented by PREDA to engage in meaningful dialogue, share insight and collectively shape the future of Pakistan’s public relations, events, activations and digital ecosystem.

“This collaboration reflects our shared commitment to fostering thought leadership and creating a unified platform for growth. As the industry evolves, it is imperative that we come together to build an ecosystem that is inclusive, resilient and future-ready for all the industries PREDA represents.” said the Executive Committee at PREDA, comprising of President Selina Rashid Khan, Senior Vice President Frieha Altaf, Secretary and Founding President Shanaz Ramzi, Vice President Communications & Corporate Affairs Fareshteh Aslam, Vice President Events and Activations Sarfraz Niazi and Treasurer Hasan Rizvi.

Asif Memon, Founder & COO of Pinnacle X, added, “Pinnacle X is proud to partner with PREDA on this important conference. We believe that cross-sector collaboration is essential for driving innovation and progress. This conference will not only highlight the collective strength of our industries but also lay the groundwork for more connected and sustainable growth.”


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Initiate Magazine
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In a landmark move, the Prime Minister has approved Pakistan’s first Skills Impact Bond (SIB) — a financial instrument a...
29/07/2025

In a landmark move, the Prime Minister has approved Pakistan’s first Skills Impact Bond (SIB) — a financial instrument aimed at bridging the employment gap for the country’s youth by linking funding with measurable job outcomes.

🔧 What Is It?
The Skills Impact Bond is designed to fund vocational and digital training programs, with returns tied to real-world employment success. Investors are repaid only if employment outcomes are achieved, making it a performance-based model for public-private collaboration.

⚠️ Why the Delay?
The launch was stalled for over a year due to:

No CEO appointed at Ignite (the tech education body).

The Board of Directors, led by the IT Secretary, failed to meet.

🔥 The delay drew sharp criticism from officials like Syed Amin Ul Haque, who called it a "lost year" as the world accelerated towards AI and tech-driven economies.

🛠️ What’s New with DigiSkills 3.0:

Recently approved by the newly reconvened board.

Overhauled curriculum aligned with AI, Web3, and emerging tech.

Designed to ensure market-ready skills for youth entering the digital economy.

🎯 Why It Matters:

Pakistan has millions of young people entering the workforce annually.

This bond creates accountability — training that doesn’t lead to jobs won’t be funded.

Aims to make Pakistan a hub for exportable digital services.


In a heartwarming step towards educational upliftment, Haier Pakistan has launched the Haier School Libraries Initiative...
29/07/2025

In a heartwarming step towards educational upliftment, Haier Pakistan has launched the Haier School Libraries Initiative, starting with a fully-equipped library at Government Girls High School, Kir Kallan.

🎓 What’s the Goal?
To create safe, inspiring spaces for students—especially girls—to learn, explore, and grow, regardless of background or geography.

📖 What’s Inside the Library?

Academic textbooks

Storybooks & reference materials

Digital learning aids

A quiet, inclusive space for curiosity and creativity

👩‍🏫 Why It Matters:
In many underserved areas, access to quality learning resources is still a challenge. Haier is helping bridge that gap, turning classrooms into launchpads for dreams—especially for girls who often face the brunt of educational inequity.

🌱 This is Just the Beginning:
The Kir Kallan library is the first chapter of a bigger story. Haier plans to expand this initiative nationwide, reaffirming its belief that education transforms lives—and entire communities.

💬 “We believe education is a pathway to empowerment. This isn’t just a library, it’s a symbol of possibility,” said a Haier spokesperson.


Sindh’s Ajrak-themed motorcycle number plates have sparked a frenzy—over 60,000 applications were submitted in July alon...
29/07/2025

Sindh’s Ajrak-themed motorcycle number plates have sparked a frenzy—over 60,000 applications were submitted in July alone, overwhelming the Motor Registration Wing of the Excise & Taxation Department.

🔧 What's Causing the Rush?
A strict traffic police crackdown on unregistered vehicles is pushing people to comply—and fast. But the sudden surge is exposing server glitches, staff shortages, and massive delays in printing and delivery.

🖨️ Even Expanded Printing Can’t Keep Up
Despite outsourcing to Lahore and Haripur, the Karachi printing unit is stretched thin. Meanwhile, over 90,000 plates for cars printed since 2022 are still lying uncollected. Officials say some vehicle owners are intentionally delaying collection to avoid costs.

📌 What You Need to Know:

🚲 Ajrak Plate Cost (Motorcycle): Rs. 1,850

🚗 Car Plate: Rs. 2,450

💳 MVR Smart Card: Rs. 1,600

🗓️ Deadline Extended: August 14 (May be extended again)

🖥️ Apply Online or Visit: Boat Basin, Awami Markaz, Civic Centre, or Karachi Press Club

🧾 Fun Fact: Since April 2022, over 2 million new security-featured plates with Ajrak patterns have been issued.

🎯 Pro Tip: Avoid last-minute rush—apply online and collect promptly to skip the queue and steer clear of fines!

On Saturday, Instagram users were left baffled when a technical glitch caused all contact names to be replaced with the ...
29/07/2025

On Saturday, Instagram users were left baffled when a technical glitch caused all contact names to be replaced with the label "AI." 😵‍💫

📱 What Happened?

Friend lists were suddenly relabeled as “AI”—making it impossible to identify contacts.

Profile photos stayed the same, but features like messaging and video sharing broke down.

Users had to manually copy-paste links to communicate.

Frustrated Reddit posts quickly went viral: “Everyone’s just called AI. It’s unusable.”

🧠 Was It a Botched AI Rollout?
This glitch came alongside an in-app message: “AI chats are not yet available to everyone.”
➡️ This sparked speculation that Meta was testing new AI tools—and accidentally triggered the bug during internal deployment.

😶 No Comment from Meta
As of Saturday, no official explanation was provided.
This follows June complaints where users were auto-banned without warning—raising concerns about AI moderation and lack of human oversight.

🧩 Whether it's a glitch or a sneak peek at Meta’s upcoming AI features, one thing’s clear:
Nobody wants their best friend listed as a robot.


.The PTCL Group comprising PTCL and Ufone 4G — has established a strategic alliance with Pakistan’s most highly-ranked ...
29/07/2025

.The PTCL Group comprising PTCL and Ufone 4G — has established a strategic alliance with Pakistan’s most highly-ranked squash athlete and a the U23 World champion, Noor Zaman. This partnership reaffirms the that PTCL Group’s long-standing dedication to promoting national sports and fostering the development of young Pakistani talents on the international arena.

read more here :
https://initiatemagazine.com/2025/07/29/ptcl-group-backs-rising-squash-star-noor-zaman-in-global-sports-campaign/


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