AdLib: The Premium DSP For Everyone

11/09/2025

YouTube just rolled out its Hype feature worldwide, giving smaller creators a new way to break through.

Fans can now “hype” up to three videos a week from channels with fewer than 500,000 subscribers, boosting them onto leaderboards and into more feeds.

Big step in leveling the playing field for emerging creators.

Read on for more: https://heyor.ca/ZbW8RC

10/09/2025

AdLib Meta DSP is the premium, intelligent global media buying platform designed to make programmatic easy to access, easy to use, and built for results.

No steep learning curves. No unnecessary obstacles. Just smarter campaigns, faster.

👉 Get started today and see how effortless programmatic can be: https://heyor.ca/f6X6k5

09/09/2025

Magnite has introduced pause ads into its SSP, now available to buy programmatically through ClearLine, major DSPs, and streaming partners, including DirecTV, Dish Media, and Fubo.

This shift provides advertisers with access to a non-intrusive, obvious moment in the viewer's journey, when audiences are most attentive. With scalable inventory and emerging VAST standardization, pause ads will become a powerful addition to the programmatic toolkit.

For brands, the opportunity is clear: diversify CTV campaigns, strengthen engagement, and drive ROI with a format built for today's streaming behaviors.

Read on for more: https://heyor.ca/eu20le

04/09/2025

In a rare twist, Amazon has abruptly pulled out of Google Shopping ad auctions, leaving a massive gap in impression share and a huge opportunity for everyone else.

Once commanding 60% of impressions in the U.S., Amazon’s sudden absence has:
📉 Triggered early drops in CPCs (as much as 40% in some categories)
📈 Opened the door for Walmart, Target, and Home Depot to gain up to 20% more impression share
⚖️ Given smaller advertisers a shot at top placements, without being priced out

Read on for more: https://heyor.ca/hmyZZg.

Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.

03/09/2025

No more resizing, no more delays.

Magic Ads uses AI to build hundreds of optimized ad variations instantly.

Here's how:

✔️ Plug in your logo, image, or landing page
✔️ Get beautiful ads in all standard formats
✔️ Use with AdLib DSP or your ad server
✔️ Choose your plan: Startup, Pro, or Enterprise

Start getting better results with smarter ads.

👉 Create your first Magic Ad now: https://heyor.ca/qAzsxf

02/09/2025

Thinking of slashing your marketing budget?

Think again.

As consumer confidence dips to its lowest since 2022 and economic uncertainty looms (hello, tariffs and inflation), many brands are eyeing one of the first usual suspects: the marketing budget.

But here’s the reality: short-term cuts can cost big in the long run.

Planning ahead = protecting performance and market share.

Read on for more: https://heyor.ca/xJ1388.

28/08/2025

Microsoft is rolling out an experimental Copilot Mode that can now pull data from your open browser tabs to complete tasks for you.

No more toggling between 15 tabs, Copilot reads them all and gets to work.

It’s like having a supercharged assistant embedded directly into your browser.
With your permission, it can even tap into your browsing history and credentials to handle things like booking reservations or managing tasks, end-to-end.

Find out more: https://heyor.ca/diu9pY

27/08/2025

Your growth engine is here.

Whether you're a startup or a global brand, AdLib Meta DSP gives you:

📌 Easy self-service platform
📌 Access to every major SSP & exchange
📌 Custom audience targeting from 50+ data providers
📌 24/7 dashboard with deep insights
📌 White label options to power your own DSP

It's premium media buying without the complexity.

👉 Create your campaign today: https://heyor.ca/f6X6k5

26/08/2025

YouTube's AI is growing up, and it's watching who's watching.

YouTube is rolling out an AI-powered age estimation model in the U.S. to protect users under 18.

🔍 How?

By analyzing in-app behavior, account history, and other digital signals.

Here's what that means for teen users:
✅ Non-personalized ads only
✅ "Take a break" prompts
✅ Limited exposure to sensitive content (e.g., weight loss, appearance)
✅ Reminders about privacy when uploading or commenting
✅ Stricter content settings for underage creators (like auto-private uploads)

For creators? ⚠️
You might see a dip in ad revenue if more of your audience is classified as under 18, as YouTube won't show personalized ads.

Read on for more: https://heyor.ca/z4QOwD

21/08/2025

Brand vs. Performance? That’s the wrong question.

In 2025, CMOs don’t just market, they operate.

📉 Budgets are tight
💼 Boards demand ROI
🤖 AI is reshaping everything

So, where are marketers turning?
🔁 Heavily toward performance channels tied to fast conversions.
But here’s the catch: That well runs dry fast.

💡 The real growth strategy?
Blend brand + performance into a single, scalable system.

👉 Strong brand = more clicks, better conversions, lower CPA
👉 Performance + brand = compounding ROI

Read on for more: https://heyor.ca/WbPdSo.

20/08/2025

Magic Ads, built by AI, designed to perform.

Magic Ads from AdLib uses AI to create stunning, high-performing ads from just your landing page, logo, or image.

Magic Ads offer:

🖼️ Auto-resizes to every IAB format
📊 Optimized for performance and dynamic creative
🌍 Serve ads across Display, Native, and DOOH
💰 All-inclusive pricing from just $499/month

👉 Start your first Magic Ad today: https://heyor.ca/qAzsxf

19/08/2025

Alphabet just reported a standout Q2:
💰 Revenue up 14% to $96.4B
📈 Net profit jumped to $28.2B
🚀 Big gains from Google Cloud, YouTube, and core Search

But while Google thrives, the open web struggles.
The Google Network declined by $100M.

And AI is only accelerating the shift.

AI Overviews (AIOs) are reshaping search behavior, offering instant answers that skip the clicks and potentially leave publishers behind.

Read on for more: https://heyor.ca/tlhLxT.