People of Northwest Arkansas Podcast

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People of Northwest Arkansas is an Award-winning Podcast, hosted by The Two Danielle's, celebrating the power of storytelling by providing a platform for individuals living in Northwest Arkansas to share their unique and inspiring life experiences.

What if thrifting could do a whole lot more than give clothes a second life?Jessica Uranga is helping prove that it can....
09/30/2026

What if thrifting could do a whole lot more than give clothes a second life?

Jessica Uranga is helping prove that it can. As the leader behind Purpose Brands 414, Jessica is growing an ecosystem that includes Beautiful Lives Thrift Boutique, Thrift Out and, coming this fall, Bold Lives Men’s Thrift, all built around using business to create dignity, opportunity and real impact in Northwest Arkansas.

We talk fashion, sustainability, motherhood, entrepreneurship and how Purpose Brands 414 is taking thrift far beyond the rack. This one is personal for us, too. We’ve shopped Beautiful Lives, collaborated with their team and even wore Beautiful Lives gowns while emceeing Bentonville Fashion Week!

And before any of that? Jessica grew up around a VERY specific kind of farming. We’ll let her tell you which one. 😂

🎙 SEASON 4, EP. 03 | YEAR FOUR
Jessica Uranga: Thrifting Becomes A Mission When You Build Community First

Listen now on Spotify, Apple Podcasts and everywhere you get your podcasts.

🎧 Link in bio. Follow + subscribe so you don’t miss who we’re talking to next.

People of Northwest Arkansas is produced by Brock Entertainment Studios.



Brock Entertainment
Danielle Schaum
Danielle Keller
Jessica Uranga
Purpose Brands 414
Beautiful Lives Thrift Boutique AR
Thrift Out AR
Bold Lives Men’s Thrift

We ask our guests this question in every episode... but today we want to know what YOU (our local listeners) LOVE about ...
09/29/2026

We ask our guests this question in every episode... but today we want to know what YOU (our local listeners) LOVE about living here?

Is it the people? The trails? The food? The opportunities? The small-town connections mixed with everything happening here? Or something completely different?

👇 Tell us your favorite thing about calling Northwest Arkansas home.

We may even share some of our favorite answers on an upcoming episode of People of Northwest Arkansas. 🎙️

PS- If you don't live in NWA but have visited, please tell us what you love too! And maybe everyone will find something new to appreciate and love!

We had an amazing time hosting Bentonville Fashion Week as emcees for their Fall & Winter show, Nocturna! ✨While we love...
09/20/2026

We had an amazing time hosting Bentonville Fashion Week as emcees for their Fall & Winter show, Nocturna! ✨

While we love being in the studio, we also love getting out and being part of our community. Northwest Arkansas is such an incredible place to live, create and BE!

Thank you, Rulli Torres, for asking us to be part of another show. We loved being a part of it!

The arts here in Northwest Arkansas are truly magical. They remind us just how much is happening in this region, including the things you might not always expect. Each one tells a story... and you know how much we love a good story! 🎙️🖤

Keep creating. Keep supporting. Keep showing up, NWA!

Tomorrow night, we’re trading the podcast studio for the runway as your emcees for Bentonville Fashion Week Fall/Winter ...
09/18/2026

Tomorrow night, we’re trading the podcast studio for the runway as your emcees for Bentonville Fashion Week Fall/Winter 2026!

We are SO excited to be part of a night celebrating fashion, creativity, community and some incredibly talented people right here in Northwest Arkansas.

If you listen to the podcast, you already know what happens when the two of us get together... so putting us on a stage, with microphones, at Fashion Week should be fun.

✨️ Bentonville Fashion Week: Fall/Winter 2026
📍 The Ledger | Downtown Bentonville
📅 Saturday, September 19
🎤 Emceed by the two Danielles of People of Northwest Arkansas

And YES... tickets are still available! Come hang out with us, see some amazing fashion and experience a new side of NWA with us.

Grab your Bentonville Fashion Week tickets in the link

See you on the runway... or at least next to the runway. 🎤

Okay, NWA transplants… we want to hear from you. 👀What surprised you MOST when you moved to Northwest Arkansas?The good,...
09/18/2026

Okay, NWA transplants… we want to hear from you. 👀

What surprised you MOST when you moved to Northwest Arkansas?

The good, the unexpected, the wait… y’all fixin' to do what?! 😂

Tell us in the comments!

Put down your phone and pick up a book. 📚 Northwest Arkansas is getting seriously BOOKISH, and we are here for it!For Ep...
09/16/2026

Put down your phone and pick up a book. 📚 Northwest Arkansas is getting seriously BOOKISH, and we are here for it!

For Episode 2, we brought together three women helping grow NWA’s reading community: Rachel Stuckey Slaton of Two Friends Bookstore, Courtney Ulrich Smith of Underbrush Books and Dandy Roll, and Amelia Schembra, the new president of NWA Book Fest.

We talk favorite reads, guilty pleasures that shouldn’t actually make us feel guilty, what genres are flying off the shelves, the return to physical books and why local bookstores are about so much more than buying your next read.

And the timing couldn’t be better! NWA Book Fest returns September 26 at Walton Arts Center in Fayetteville with authors, panels, signings, a huge bookish market and more. Go to Book Fest, shop your local bookstores and support the people building this incredible literary community right here in NWA. 📖

🎙 SEASON 4, EP. 02 | YEAR FOUR
The Bookish Side of Northwest Arkansas

Listen now on Spotify, Apple Podcasts and everywhere you get your podcasts.

🎧 Link in bio. Follow + subscribe so you don’t miss who we’re talking to next.

People of Northwest Arkansas is produced by Brock Entertainment Studios.



Brock Entertainment
Danielle Keller
Danielle Schaum
NWA Book Festival
Two Friends Books
Underbrush Books
Bodhithotva
Courtney Ulrich Smith
Amelia’s Reads & Records

Every person has a story. And we believe those stories matter. 🎙️Year Four of People of Northwest Arkansas is about the ...
09/16/2026

Every person has a story. And we believe those stories matter. 🎙️

Year Four of People of Northwest Arkansas is about the people behind the places, ideas and moments shaping NWA.

New episodes every other Wednesday. 🎧

Northwest Arkansas is growing fast. The bigger question is: how do we grow without losing what makes this place feel lik...
09/02/2026

Northwest Arkansas is growing fast. The bigger question is: how do we grow without losing what makes this place feel like home?

We’re kicking off YEAR FOUR with Robert Burns, Director of the Home Region Program at the Walton Family Foundation. We talk about the Foundation’s strategy through 2030 and what NWA’s rapid growth means for housing, infrastructure, transportation, entrepreneurship, career opportunities and, maybe most importantly, finding and keeping a sense of community.

Robert also shares what brought him to Northwest Arkansas, why he now calls it home, and what gives him optimism about where our region is headed.

🎙 SEASON FOUR, EP. 01
Robert Burns: How the Walton Family Foundation Plans for Growth in Northwest Arkansas

Listen now on Spotify, Apple Podcasts and everywhere you get your podcasts.

🎧 Link in bio. Follow + subscribe so you don’t miss who we’re talking to next.

People of Northwest Arkansas is produced by Brock Entertainment Studios.

Season 4, coming in with a pop of color. 💙New stories. New voices. More of the people who make Northwest Arkansas what i...
09/02/2026

Season 4, coming in with a pop of color. 💙

New stories. New voices. More of the people who make Northwest Arkansas what it is.

Year Four begins NOW. 🎙️

New episodes every other Wednesday.

Understanding yourself might be one of the hardest and most important things you'll ever do. That's why Alex Fittin has ...
06/24/2026

Understanding yourself might be one of the hardest and most important things you'll ever do. That's why Alex Fittin has dedicated her work to helping people move beyond labels and personality tests to discover who they truly are and how they relate to the world around them.

In this episode, we sit down with Enneagram coach Alex Fittin to talk about what the Enneagram actually measures, why a test result should never be the final word, and how greater self awareness can lead to healthier relationships, parenting, leadership, and personal growth. We also dive into Alex's journey into coaching, life as a wife and mom, and yes, we spend a little time talking about her husband Bryan Fittin of Go Rogue, who many of you may remember from a previous People of NWA episode. This conversation is thoughtful, encouraging, and full of practical wisdom for anyone looking to better understand themselves and others.

🎙 S3 Episode 15 “How An Enneagram Coach Helps People Understand Themselves” is now streaming on Spotify, Apple, and everywhere you listen to podcasts!

🎧 Click the link in our bio to listen and download. Don’t forget to hit that SUBSCRIBE button to follow the People of Northwest Arkansas podcast!

Want to be a guest or help sponsor our award winning podcast? Reach out today!

People of Northwest Arkansas is produced by Brock Entertainment Studios

Danielle Keller
Danielle Schaum
Brock Short
Brock Entertainment
Alex Fittin
Alex Fittin

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Bentonville, AR

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