22/05/2024
HOW DIGITAL MARKETING WORKS CATEGORICALLY
Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms.

Digital marketing can be broadly broken into 8 main categories.
1. Search Engine Optimization.
2 .Pay-per-Click.
3. Social Media Marketing.
4. Content Marketing.
5. Email Marketing.
6. Mobile Marketing.
7. Marketing Analytics.
8. Affiliate Marketing.
1. Search Engine Optimization.
The technique of increasing the amount and quality of search engine traffic to a website or web page is known as search engine optimization (SEO)[1]. SEO focuses on organic search results rather than paid or direct traffic. Unpaid traffic can come from a variety of queries, including picture , video, news, academic, and vertical search engines that cater to particular industries.

When used as an Internet marketing strategy, SEO takes into account a variety of factors, including how search engines operate, the computer algorithms that determine how they behave, what people search for, the actual search terms or keywords they enter into search engines, and which search engines their intended audience prefers. SEO is done because websites that rank higher on search engine results pages (SERP) When will get more traffic from search engines . The opportunity for converting these visitors into clients then exists.
2 .Pay-per-Click.
Pay-per-click marketing is a form of media where advertisers pay per click rather than per impression or just for ad placement. Although the amount of the bid may effect placement, the advertiser only receives payment when a user clicks on their ad online. On the search results pages of search engines like Google or Bing, the most prevalent PPC ad format can be seen.

Pay-per-click (PPC) is a technique for buying targeted online advertising space that makes use of organic search terms. Every time a user of the Internet clicks on a particu