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MediAvataar India intends to become the most trusted brand of news and intelligence on brands, marketing, media and advertising.

Mediavataar India intends to become the most trusted brand of news and intelligence on brands, marketing, media and advertising. We are committed at creating content that is stimulating and is critical to decision-makers, thought leaders, consultants, agencies and company executives. We commit to bring out a well balanced content and coverage for the marketing, advertising and media fraternity and

reach across various touch points in fiercely competitive market place. The Mediavataar.com website, opt-in daily email newsletters, reaches out to an influential audience of media, marketing and business professionals and keep them abreast with important stories of the day.

01/07/2025

The New Faces of NDTV India — For a New India

NDTV has recently announced the addition of three accomplished editorial professionals to its NDTV India newsroom — Subhankar Mishra, Meenakshi Kandwal, and Malika Malhotra. Their addition marks a strategic step in shaping NDTV India’s evolving approach to journalism: credible, grounded, and aligned with the questions that matter to Bharat.

Read the full details here : https://lnkd.in/d3mYvN_m

26/06/2025

News9 Global Summit UAE 2025 Concludes Successfully in Dubai

The News9 Global Summit UAE 2025, hosted by TV9 Network, concluded on June 19, 2025 to high praise from its distinguished participants for deep diving into some of the most important facets of the India-UAE relations.
NEWS9

Here are the full details : https://lnkd.in/dAWaT_2c

17/06/2025

India’s TV9 Network Launches News9 Global Summit UAE in Dubai to Spur Bilateral Trade & Investment

TV9 Network’s second international summit will be held in Dubai on June 19, 2025 and focus on key facets of the fast-expanding India-UAE partnership. The News9 Global Summit, which follows the first one held in Germany in November last year, will bring together policy makers, business leaders, tech czars, celebrities, and influencers.
NEWS9

Read the full details here : https://lnkd.in/d4uynkGk

27/05/2025

Let ’Em Rip: Matt Damon and Ben Affleck Are Teaming Up

Matt Damon and Ben Affleck have been friends since they were in elementary school, and now they’re bringing that friendship to Netflix. The duo are reteaming for new crime thriller The Rip, from writer-director Joe Carnahan (Narc, Smokin’ Aces).

Read the full details here : https://lnkd.in/dnMY6rue

27/05/2025

NDTV appoints Rahul Kanwal as CEO & Editor-in-Chief

A veteran journalist with over 25 years of experience, Rahul Kanwal has built a formidable reputation as a prime-time anchor, election analyst and investigative reporter. He has previously held leadership roles including News Director at India Today and Aaj Tak, and Executive Director at Business Today. His past stints include senior editorial roles at Headlines Today and Zee News.
NDTV Rahul Kanwal

Read the full details : https://mediaavataar.com/the-latest/50983/ndtv-appoints-rahul-kanwal-as-ceo-editor-in-chief/

28/04/2025

India Today Group to launch Indian edition of Hello! Magazine

The India Today Group is India’s most respected and diversified media conglomerate with a legacy of trust, credibility, leadership and reputable journalism, since its inception five decades ago. The Group, behind successful international luxury lifestyle magazines like Harper’s Bazaar and Cosmopolitan, aims to set an editorial benchmark for celebrity and lifestyle content with HELLO! in India.
About HELLO!:

Established in 1944 in Spain, HELLO! rests under the banner of HELLO! and HOLA S.L., one of the world’s largest celebrity lifestyle magazines. Currently present in 19 countries, the magazine is renowned for its extraordinary visual treatment of the lives of celebrities, homes of the rich and famous, fashion, beauty, art, travel, food and exclusive access to some of the world’s most inaccessible personalities. Today, the brand attracts over 40 million unique users from across the globe, spanning every continent.

HELLO! India will appear in print and have a robust digital presence across its website and social media channels, in addition to hosting its marquee events.

The editorial team will be led by Ruchika Mehta, who will serve as the Editor. Ruchika comes with vast experience of over 25 years in the lifestyle space and has been the launch Editor of HELLO! in India, where she led the publication for over 17 years in her previous role.

The business team will be led by Sakshi Kohli, COO-Lifestyle & Luxury Business, India Today Group. Sakshi has been with the group for over 17 years, and drives business for Harper’s Bazaar, Cosmopolitan and Brides Today. She comes with over two decades of diverse experience in communication, brand building and events in the media and entertainment industry.

19/04/2025

From Content to Commerce: The Rise of the Entrepreneurial Creator

As social platform instability, burnout, and income volatility threaten the creator economy, a new data report from Kajabi reveals how the shift to Creator Commerce empowers a new era of creator success.

Kajabi, the leading creator commerce platform, has released its State of Creator Commerce report, analyzing the creator economy’s evolution and the rise of creators as entrepreneurs. This shift to what Kajabi calls Creator Commerce empowers creators to fully own their audience, products, and most importantly, their income. The report reveals a major turning point: creators are no longer just building audiences on social media—they’re building and scaling businesses beyond social media.

The creator economy was built on creators, not for them. While social platforms have cashed in on the talent, time, and influence of creators, the real value has always come from the people behind the content. Now, the power dynamic is shifting. Creators are stepping into their full potential—not just as influencers, but as entrepreneurs. They’re owning their audience, their products, and most importantly, their revenue. This is the rise of Creator Commerce—a movement where creators call the shots and keep 100% of what they earn.
The report reveals a major turning point: creators are no longer just building audiences on social media—they’re building and scaling businesses beyond social media.

16/04/2025

ZEE5 makes its Kannada original debut with Ayyana Mane

A gripping crime drama with a supernatural twist

Directed by Ramesh Indira and starring Kushee Ravi, Akshya Nayak, and Manasi Sudheer, the series follows a newlywed bride who enters her husband’s ancestral home—only to uncover a terrifying pattern of unexplained deaths and dark family secrets

ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller, is all set to debut in the Kannada market with its first-ever Kannada original mini-series, Ayyana Mane. Not every home is a haven—some hide deadly secrets. With Ayyana Mane, the platform is ready to send chills down your spine through a gripping supernatural murder mystery that will leave you questioning what’s real and what’s not.

Directed by Ramesh Indira and produced by Shruthi Naidu Productions, this seven-episode thriller features a stellar cast including Kushee Ravi, Akshya Nayak, and Manasi Sudheer in a story where fear, faith, and fate collide. Set in the 1990s, Ayyana Mane unravels the terrifying truth behind a bride’s entry into her husband’s ancestral home—a place haunted by a disturbing pattern where no woman has made it out alive. Is it a curse, a superstition, or something far more sinister? As the shadows deepen and secrets unravel, one thing becomes clear—some truths are better left undiscovered. Ayyana Mane premieres on 25th April 2025, only on ZEE5.

16/04/2025

Saraswathi Anand joins River as Head of Marketing

River, the Bengaluru-based electric scooter manufacturer behind the SUV of Scooters, has appointed Saraswathi Anand as its Head of Marketing. This key leadership addition comes at a pivotal time as the company continues with accelerated growth and national expansion.

At River, Saraswathi will lead the marketing strategy across brand, digital and customer experience functions. Her primary focus will be to strengthen River’s brand positioning and scale awareness across new and existing markets.
Commenting on the announcement, Aravind Mani, Co-founder and CEO at River shared “We’re thrilled to have Saraswathi join us as Head of Marketing. She will play a critical role in shaping the brand narrative as we go forward. As River continues with its rapid expansion plans, her expertise in building brands that connect on a deeper level with consumers will be invaluable.”

Saraswathi Anand, Incoming Head of Marketing at River also shared “I am excited to join River at this crucial time and help grow the company. I love steering and building brands in new market dynamics. River has already created a niche for itself in the urban cities and I am excited to utilize my deep understanding of regional markets to grow River hyperlocally.”

16/04/2025

Global newsbrand ad spend: India defies global trends with 6% YoY growth

India’s news sector continues to buck the global trend, with print media maintaining a dominant position despite widespread digital disruption elsewhere. It has established itself as the largest market for print media globally – despite urban audiences increasingly shifting towards digital platforms – with year-on-year growth of 6% in newsbrand ad spend.
Alex Brownsell WARC Kate Scott-Dawkins

Read the complete report here : https://lnkd.in/d_kgZ_eg

14/04/2025

How Leaving Corporate America Led Samrath Bedi to Build Forest Essentials
In an era where the world was turning its back on tradition, one entrepreneur chose to return to it—and reimagine it for the modern age. From launching a bold ₹100 Ayurvedic soap to earning a partnership with Estée Lauder, the episode charts Forest Essentials’ journey of redefining Indian beauty with authenticity, rooted storytelling, and global ambition.

Samrath Bedi, Managing Director of Forest Essentials, left behind a high-flying career in corporate banking in New York to return to India and join his mother’s humble skincare venture. What began with handmade candles and soaps in a small garage in Rishikesh would soon blossom into India’s most iconic luxury Ayurveda brand, and a global ambassador of rooted, conscious beauty.

12/04/2025

Cristiano Ronaldo and Matthew Vaughn launch independent media joint venture UR•MARV

Cristiano Ronaldo loves movies; Matthew Vaughn loves sport – and they both love a good story.

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