
03/10/2025
Expect the Unexpected – BIGG BOSS Makes noise in Theatres too
The campaign’s primary objective was to two fold: to celebrate Kannada cinema and its audiences, while also inviting them to engage with Bigg Boss Kannada’s grand Season 12 launch and its weekend specials. Recognizing movie theatres as high-engagement spaces with a festive buzz, the campaign strategically utilized this touchpoint to deliver a memorable and impactful message.