30/12/2025
Lose a fkton of organic search traffic this year?🤫 You’re not alone. In 2025, many sites lost a significant share of organic traffic to zero-click search and AI answers. Current estimates put zero-click rates at ~60–69%, meaning most searches now end without a website visit.
🙏🏽Thankfully, my brands have seen minimal losses (~0-7%) thanks to:
1️⃣Diversifying and ramping up non-search distribution, especially social (with strategic spend if you can swing it) and non-spammy email, WHILE
2️⃣Optimizing for AI visibility, not just rankings. Figure out the best high impact improvements to ensure mentions/ citations in AI search continue to grow (make sure your site is open to AI crawlers, enable llms.txt sitemaps, build website and brand authority, schema improvement, etc.)
3️⃣And, NOT abandoning proven SEO fundamentals that will continue to drive traffic in 2026. I've seen too many founders put all their eggs into stupid, futuristic baskets when the key to any solid strategy is a meaningful
✧•·.·´¯·.·• diversification •·.·´¯·.·•✧ of approaches, old and new.
No silos + having ownership of holistic digital marketing strategy as a fractional employee and consultant has helped when it comes to making necessary changes FAST😅
𝗔𝘀 𝗮𝗹𝘄𝗮𝘆𝘀, 𝗽𝗹𝗲𝗮𝘀𝗲 𝘀𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗳𝗮𝗶𝗹𝘂𝗿𝗲𝘀 𝗳𝗼𝗿 𝗦𝗘𝗢, 𝗔𝗜𝗢, 𝗚𝗘𝗢 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗜𝘁 𝗰𝗼𝘂𝗹𝗱 𝗵𝗲𝗹𝗽 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗿 𝗮 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗮𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗰𝗼𝗺𝗶𝗻𝗴 𝗺𝗼𝗻𝘁𝗵𝘀.
Happy New Year, y'all🎉
