30/12/2025
Lose a fkton of organic search traffic this year?๐คซ Youโre not alone. In 2025, many sites lost a significant share of organic traffic to zero-click search and AI answers. Current estimates put zero-click rates at ~60โ69%, meaning most searches now end without a website visit.
๐๐ฝThankfully, my brands have seen minimal losses (~0-7%) thanks to:
1๏ธโฃDiversifying and ramping up non-search distribution, especially social (with strategic spend if you can swing it) and non-spammy email, WHILE
2๏ธโฃOptimizing for AI visibility, not just rankings. Figure out the best high impact improvements to ensure mentions/ citations in AI search continue to grow (make sure your site is open to AI crawlers, enable llms.txt sitemaps, build website and brand authority, schema improvement, etc.)
3๏ธโฃAnd, NOT abandoning proven SEO fundamentals that will continue to drive traffic in 2026. I've seen too many founders put all their eggs into stupid, futuristic baskets when the key to any solid strategy is a meaningful
โงโขยท.ยทยดยฏยท.ยทโข diversification โขยท.ยทยดยฏยท.ยทโขโง of approaches, old and new.
No silos + having ownership of holistic digital marketing strategy as a fractional employee and consultant has helped when it comes to making necessary changes FAST๐
๐๐ ๐ฎ๐น๐๐ฎ๐๐, ๐ฝ๐น๐ฒ๐ฎ๐๐ฒ ๐๐ต๐ฎ๐ฟ๐ฒ ๐๐ผ๐๐ฟ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ณ๐ฎ๐ถ๐น๐๐ฟ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ฆ๐๐ข, ๐๐๐ข, ๐๐๐ข ๐ฎ๐ป๐ฑ ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด. ๐๐ ๐ฐ๐ผ๐๐น๐ฑ ๐ต๐ฒ๐น๐ฝ ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐ผ๐ฟ ๐ฎ ๐๐บ๐ฎ๐น๐น ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐๐ฐ๐ฐ๐ฒ๐ฒ๐ฑ ๐ฎ๐ ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐ถ๐ป ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐บ๐ผ๐ป๐๐ต๐.
Happy New Year, y'all๐
