
17/04/2025
When fashion meets chocolate… 👀 🍫🥚
This Easter, luxury brands turned eggs into edible art:
– Inspired by the 2019 Egg Bag, crafted by Maxime Frédéric. 70% dark choc shell, 40% choc zipper. €225 of pure style.
– Minimalist elegance with the iconic “A” and tailoring stripes. Dark, milk & raspberry white choc. Bonus: the box = decor goals.
– Bobby the dog, reimagined in praline chocolate. Only at the Paris flagship. Très chic, très exclusive.
– From + : 70% dark choc with raspberry, hibiscus & crunchy biscuit. Iconic, obviously.
As our CMO said:
Luxury branding is all about experience, emotion, and the art of the unexpected ✨