Destination Marketing Podcast

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Destination Marketing Podcast

The podcast for tourism marketers across the country who are overworked, understaffed and looking for answers.

We help you stay up to date on the latest industry trends and technology while diving deep into what to do and how to do it.

01/04/2025

Adam's joined by Birgitt Vaughan from Sonoma County Tourism, and we’re diving into how real relationships with journalists can drive big results (like a feature in the New York Times).

Birgitt shares her PR journey, her strategy, and how she’s adapting to the evolving media landscape.

🎧 Tune in now: https://podcasts.apple.com/us/podcast/navigating-the-current-earned-media-landscape-with/id1463895175?i=1000701726808

10/12/2024

In today’s episode of the , Adam chats with Joy Brown, Executive Director of Morehead Tourism, live from the Kentucky Travel Industry Annual Conference.

🎙️ Joy shares how Morehead leverages its stunning location in the Daniel Boone National Forest to boost tourism and drive economic growth. Plus, hear about an innovative airport campaign and how they’re using AI tools to collect valuable data for future initiatives.

https://podcasts.apple.com/us/podcast/capitalizing-on-hiking-trails-to-drive-tourism-in-morehead/id1463895175?i=100067989402

15/11/2024

🎙️ BONUS EPISODE ALERT! 🚨 Dive into the future of destination marketing with Adam Stoker and Stuart Butler on Destination Discourse! 🌍✨

In this episode, they uncover the power of branded entertainment and how storytelling can revolutionize how destinations connect with travelers.

🎧 Tune in now and discover how destinations are turning stories into journeys. https://apple.co/3UQpRwA

15/10/2024

This week, Adam dives into AI with Tony Carne, the mastermind behind the Everything AI in Travel newsletter. Together, they dive deep into some of the exciting trends happening globally, like AI learning opportunities crafting personalized travel guides. It’s a must-listen if you’re curious about where AI is taking the travel space. Tune in now and see how this tech could shape the future of travel. https://podcasts.apple.com/us/podcast/ais-impact-on-the-present-and-future/id1463895175?i=1000673162933

24/09/2024

Join us this week on the Destination Marketing Podcast as Adam gets into an insightful conversation with Glorianna Yamín of Discover Puerto Rico. We delve into fascinating projects, and yes, that includes 'Puerto Rico Sunshine' - a custom color from Pantone that encapsulates the spirit of 🇵🇷!

Listen to the full episode here: https://destinationmarketingpodcast.com/episodes/

17/09/2024

This week on the Destination Marketing Podcast, Adam talks all things sports tourism with Nathaniel Sweetman, Sports Marketing Coordinator for Visit Sarasota County. Tune in to learn the power of compelling narratives in fostering local support and elevating your events! https://bit.ly/3fmfRWe

13/08/2024

As we swing into Quarter 3, Adam's doing a mid-year check-in to discuss all of the hottest trends of 2024 and what common pitfalls to avoid for DMOs who truly want to stand out.

Check out the full episode now: https://apple.co/2KOnx5o

06/08/2024

Thinking of rebranding?
This week, Adam sits down with Dave Parulo and Claire Fisher with Explore Tualatin Valley to dive into the importance of community engagement in destination rebrands. Check out the full episode now! https://apple.co/2KOnx5o

30/07/2024

Authenticity and humor can drive engagement like nothing else can! This week, tune in as Adam chats with Dave Harrell from Visit Quad Cities, recounting how the DMO created a viral response to a negative review that got the internet buzzing. 🎙️ Listen to the full story here: https://apple.co/3WHQjKb

23/07/2024

In our latest podcast episode, Adam dives into Wayne Stewart's remarkable journey from Relic account manager to being the director of marketing in Visit Casper, Wyoming. 🌍 Tune in to learn about his career path, recognition as a Destinations International's 30 under 30 class of 2024 honoree and how he's steering the ship at such a young age. 🎧 The full episode is just a click away: https://bit.ly/3YgOFk6

20/07/2024

TourismIQ is like if LinkedIn and TechCrunch had a tourism baby!

This new site has the potential to change the industry. Listen to our latest episode about it

and check the site out for yourself now: https://bit.ly/46aYUs0

19/07/2024

It's called TourismIQ for a reason-- this platform is designed specifically for destination marketers everywhere to improve their industry knowledge. When everyone is informed on the latest travel trends and best practices, it helps the entire industry! Listen to the podcast here: https://bit.ly/3X1f3vq

And explore the website for more! https://bit.ly/46aYUs0

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