MacCate - Digital & Green

11/10/2023

Green marketing, interchangeably eco-marketing, is beyond crafting and conveying messages that a company is environmentally friendly.

It is not just about portraying to customers that the company employs sustainable business practices.

It is about consistently embodying the essence of environmentalism in the field of marketing.

09/10/2023

Which one would you choose?

1 Paper plate: mainly made of wood pulp, biodegradable

2 Plastic plate: reusable, needs water to clean, decomposes in 500 years

3 Porcelain/Ceramic plate: made of clay and other materials, reusable, repairable by Kintsugi, needs water to clean

4 Eco-friendly plate (Lifepack's Papelyco): 100% plantable, compostable and biodegradable but may be logistically challenging to avail of

Most of the time, the choice depends on just convenience because of economic constraints.

Yet, all is not lost.

09/10/2023

Some say "sustainable" encompasses the environment, the society, and the economy.

Whereas "green" focuses on the environment aspect only.

But then nature is not limitless.

Thus, human choices and lifestyles would indirectly be influenced.

So would man-made systems (e.g., economy) be.

Concurrently. Eventually.

06/10/2023

05/10/2023

Credit: coolors.co

04/10/2023

The environment is the original 'source and sink' due to the twin 'extract and dump' issues associated with most activities.

With the advancing global population, so has the call for green strategies to counter negative impacts grown stronger.

Marketing, for example, is involved with product or service development, market research, distribution, advertising, sales, customer support, and public relations.

A company may produce biodegradable or reusable products; use emission-reducing shipping options; optimally use digital marketing strategies and tactics, which are deemed more eco-friendly and strategic.

02/10/2023

Behind every product or service purchase is a system of inputs, processes, and outputs.

Economic resources, mostly derived from the environment and society, include people, materials, machines, facilities, utilities, and information.

Any functional area (production, operations, marketing, finance, etc.) utilizes them to produce desired outputs such as goods, services, payments, and information.

However, there is also the unwanted waste.

Hence, not only the benefits but also the negative impacts of consumer-organization behaviors should be taken into account.

In fact, to sustain life on Earth, decisions and actions of individuals, profit and non-profit organizations must be shaped by "green" principles.

30/09/2023

No matter how difficult it is to balance environmental, economic, and social concerns, it is still a must.

Not just high quality of life processes, but also continuance of life on Earth depends on this.

Everyone is a STAKEHOLDER.

29/09/2023

People buy products, purchase services, or engage in activities for personal well-being. Organizations are manufacturers or service providers.

However, associated with these are impactful resource extraction and waste generation.

In order to meet our desired goals, we draw out resources from the Earth. And since we and our systems are not 100% efficient, we also produce waste or pollution.

Logging and greenhouse gas emissions are linked with processes and their outputs. They contribute to climate change.

Deforestation and unmanaged solid waste cause flooding, which leads to damage to life and property.

And so on...

Now what?