27/06/2025
Youâre good at what you do⌠but youâre still underpaid.
Not because your skills arenât valuable.
Not because thereâs no demand for what you know.
But because you havenât learned how to market and monetize it.
Hereâs the hard truth most experts donât want to hear:
Youâre not broke because of your expertise.
Youâre broke because you havenât learned how to sell it.
There are two high-leverage skills every expert must master:
1. Build an Audience Around What You Know
If no one knows you exist, your expertise doesnât matter.
You donât need millions of followers.
You need the right people paying attention.
Your audience is your leverage.
They are your pipeline.
They are your proof of concept.
And they become your buyers if you know how to lead them.
2. Learn to Sell (Especially Your Knowledge)
Selling isnât manipulation.
Itâs communication + positioning + emotion.
And when you know how to sell...
You can turn your advice, your frameworks, your experienceâŚ
into books, programs, offers, retainers, licensing deals.
People who pay⌠pay attention.
They apply. They transform.
And they thank you for charging them.
So if youâre an expert in anything...
Tech, finance, fitness, writing, strategy, design...
And youâre not getting the financial results you want?
This is the game:
â
Build attention
â
Learn persuasion
â
Package what you know
â
Charge for transformation
Your expertise has value.
But itâs not the expert who gets paid.
Itâs the expert who knows how to communicate that value at scale.
Master that?
Everything changes.
Hope this was helpful.