14/12/2024
NEW BLOG POST: Always Be Pitching: The Art of Presenting Your Music For Media.
During a discussion in one of our Sync Sessions classes (https://syncsummit.com/ws/) on best practices in music pitching, responding to briefs, requests and how to follow up with music supervisors, I thought about how getting pitches can be like getting leads as a salesperson.
And that made me think about the 1992 David Mamet film Glengarry Glen Ross. If you haven’t seen it, it’s basically a bunch of salesmen in a boiler room type office jockeying for the best sales leads, with one of the highlights being Alex Baldwin’s classic “Always Be Closing” monologue which for the purposes of sync, I’ve adapted to “Always Be Pitching.”
For musicians and rights holders pitching their tracks for film, TV, ads, games, trailers, and more, the Always Be Pitching ethos can be a powerful guide and inspiration.
With that said, unlike to motley crew of salesmen in Glengarry Glen Ross, musicians and the people that work with music don’t have the luxury of berating music supervisors, coordinators, sync agents and creative directors into submission to get them to license their music.
So what do you do? Well, at the end of the day, pitching music for media is a more nuanced art form than closing some swampland real estate leads in a boiler room.
Pitching music the right way, the successful way, requires creativity, research, persistence, and most important, relationship-building.
For the rest of the post go to: https://syncsummit.com/abp/