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Is Artificial Intelligence Becoming Your Personal Marketing Villain?The diagnosis is in—and it’s not what you think. AI ...
04/08/2025

Is Artificial Intelligence Becoming Your Personal Marketing Villain?

The diagnosis is in—and it’s not what you think. AI isn’t killing your marketing. It’s just speeding up the failure of flawed strategies.

In this episode of Straight Talk!, ISSA Media Director Jeff Cross dives into this topic with Dean Mercado, founder of Online Marketing Muscle, to uncover what’s really behind poor marketing performance.

From misaligned messaging to missing strategy, we analyze how AI can become a powerful tool only when it’s built on a solid foundation. And if your results are flat—or your campaigns are falling apart—this might be the wake-up call you didn’t know you needed.

The diagnosis is in—and it’s not what you think. AI isn’t killing your marketing. It’s just speeding up the failure of flawed strategies.In this episode of S...

HVAC system management plays a crucial role in enhancing indoor air quality. Building design and operational strategies ...
31/07/2025

HVAC system management plays a crucial role in enhancing indoor air quality. Building design and operational strategies must be optimized for the health of indoor environments. Are you prioritizing ventilation in your facility?

In an office, 78% of volatile organic compounds (VOCs) emissions were from occupants, 13% from building sources, and 9% from the supply air, according to a new study published in Atmospheric Environment.

Calling all subcontractors and prime contractors! Don't miss our innovative matchmaking forum connecting you with real b...
31/07/2025

Calling all subcontractors and prime contractors! Don't miss our innovative matchmaking forum connecting you with real business opportunities. It's time to raise the bar on what industry events can offer. &CLive

Taking place Aug. 19-20 in Nashville, the event offers more than learning—it opens the door to actual business opportunities.

The user-based design approach requires a deep understanding of a product user’s needs and prioritizes innovations to so...
30/07/2025

The user-based design approach requires a deep understanding of a product user’s needs and prioritizes innovations to solve their pain points. It also recognizes that a product may have more than one user, as with restroom dispensers. https://cmmonline.com/articles/the-dispenser-design-dilemma

Attention building service contractors! Join our expert panel at ISSA Show North America 2025 for "Develop a Winning Str...
29/07/2025

Attention building service contractors! Join our expert panel at ISSA Show North America 2025 for "Develop a Winning Strategy for Employee Recruitment AND Retention." Discover top techniques for building a culture of employee satisfaction and development.

The Business Growth track comprises 15 sessions. On Monday, Nov. 10 kick-off the first day of education in a thought-provoking, expert-led industry forecast.

Pest prevention is key for maintaining a positive customer and employee experience. Regular inspections, proper waste ma...
29/07/2025

Pest prevention is key for maintaining a positive customer and employee experience. Regular inspections, proper waste management, and sealing entry points are crucial in keeping unwanted guests at bay. Is your business prepared for the summer pest season?

Preventing an infestation is easier and more cost-effective than dealing with pests

CTRL + Alt + You: Stop Sounding Like a Robot When Using AIIn today’s content-driven world, speed and authenticity often ...
29/07/2025

CTRL + Alt + You: Stop Sounding Like a Robot When Using AI

In today’s content-driven world, speed and authenticity often feel like opposing forces—especially when artificial intelligence (AI) enters the mix. But what if you could create content faster and stay true to your unique voice?

In this episode of Straight Talk!, featuring Online Marketing Muscle’s Dean Mercado, we see how marketers, entrepreneurs, and everyday professionals can harness AI as a creative partner—not a replacement—to generate content that’s personal, compelling, and unmistakably human.

Before you jump into your own AI strategy, or go deeper into what you are currently doing, these tips will help you navigate your way—the right way.

In today’s content-driven world, speed and authenticity often feel like opposing forces—especially when artificial intelligence (AI) enters the mix. But what...

We're listening! Take part in CMM's reader survey to tell us what content you enjoy most. Your feedback will help us cre...
28/07/2025

We're listening! Take part in CMM's reader survey to tell us what content you enjoy most. Your feedback will help us create the most relevant and useful resources for your commercial cleaning and facility maintenance work!

CMM is conducting a survey of our readers, and we invite you to participate!

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