
25/06/2025
Let’s not act brand new.
Some folks voted to hand the mic back to the same corrupt frontman like we didn’t just barely survive his first set. Some didn’t vote at all, and we are seeing just how dangerous apathy, indecision and indifference is. Elected leaders and institutions are showing us AGAIN exactly who they are:
📚 Banning books
🚫 Stripping rights
💣 Escalating violence
💰 Protecting power over people and the planet
And too many brands? Ghost or still clinging to curated neutrality, posting “unity” quotes like that’s gonna put out the flames.
And yes—the irony isn’t lost on us. We share quotes by creatives because we know creativity is resistance. But right now? A vague “unity” post doesn’t meet the moment.
✨ That’s not strategy. That’s silence. ✨
This isn’t the time to hide behind aesthetics. It’s time to align your content and your conduct with your values and brand DNA.
Ways your brand can actually show up:
📣 Speak up – Make a clear, timely statement when rights are under attack. Don’t wait for everyone to agree.
🤝 Collaborate with purpose – Amplify those most impacted. Share the mic, don’t steal the spotlight.
💸 Fund the work – Donate, sponsor, and support grassroots orgs doing real justice work. Tell people where it’s going.
👀 Audit your own house – Are your team, practices, and partnerships aligned with your so-called values?
📲 Stay consistent – Don’t just show up when it’s trending. That’s not allyship, it’s PR.
Your values? Not in your bio.
They live in your behavior, online and off. Do not wait for another crisis to get clear.
Now, let’s be crystal clear:
We’re not asking marginalized biz owners to carry more weight or paint bigger targets on their backs. We’re calling on those with privilege, power and a platform: use it. Boldly. Responsibly. Now.
To our fellow creatives in historically oppressed and systemically excluded communities (Black, Indigenous, and people of color):
Keep going. Keep building. Keep being the blueprint.
We’ve always been the source. 💯
🌱 Grassroots.
👥 Community.
✊🏽 Solidarity.