08/11/2024
🔍 Understanding the 3 Stages of your Marketing Funnel
1️⃣ Awareness:
At this first step, potential customers discover your brand or service. The goal is to grab attention and create interest. Think of it as making your first impression.
Examples of marketing channels:
Social media ads, SEO, blog posts, influencer marketing, networking, and video content. 📢✨
2️⃣ Consideration:
Once you’ve caught their attention, the next step is nurturing interest. This stage involves providing value and positioning your brand as the best solution for their needs.
Examples of marketing channels:
Organic Social Media, Website, Email newsletters, webinars, product demos, and case studies. 💡🤝
3️⃣ Conversion:
This is where curiosity becomes a commitment. The aim is to motivate prospects to take the final step and become paying customers.
Examples of marketing channels:
Retargeting ads, special offers, and direct calls to action on landing pages/social media posts. 🛒💥
Do you want to optimise your funnel? Get in touch today. 💬
✉️ [email protected]
🌐 www.opticmarketing.co