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MarTech Conference MarTech is a conference for the growing community of senior-level, hybrid professionals who are both

MarTech Conference | Available on demand - https://martech.org/conference/may/

11/09/2026

The biggest lie in marketing? That you need to show up everywhere, all the time.

Misti Vogt of Orange Logic explains why more isn’t always better. The real opportunity is knowing where your audience is and showing up where it actually matters.

10/09/2026

Attribution can tell you who bought, but not who bought because of your campaign. To find your true ROI, measure incrementality: what your marketing actually caused.

Cut through the complex models and focus on what matters: dollars in vs. revenue out.

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