True Crime With Jenny

10/12/2023

New video live now! Part 1 on the Scott Guy Case:

This infamous New Zealand case is like something out of a Shakespearean drama.Today this is part one of two deep dives into the horrific murder case of Scott...

25/05/2020

Harsh truth: no one cares what you have to say unless it’s useful. ⁣
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⁣If there’s one thing you remember with marketing it’s that the only thing anyone cares about is what YOU can do for THEM.⁣
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⁣Therefore, your posts need to be high-quality, valuable content that they’ll find useful.⁣
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⁣What exactly do I mean by “valuable”?⁣
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⁣Valuable content offers something useful to the consumer. ⁣
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⁣It could be a how-to or a best practices guide including tips and tricks.⁣
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⁣Teach them how to do what they could pay YOU to do.⁣
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⁣Aside from your followers coming to know, like and trust you, there are a couple reasons why this is so effective: ⁣
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⁣1️⃣ It displays your expertise within your niche.⁣
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⁣Many people are unlikely to go to the lengths required to truly nail their online marketing and posting. ⁣
⁣When you’ve clearly demonstrated your value and knowledge they are much more likely to hire you or someone else to do it for them.⁣
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⁣2️⃣ You’re engaging in the rule of reciprocity.⁣
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⁣In Influence: The Psychology of Persuasion by Robert B. Cialdini, Cialdini talks about the principle of reciprocity — if you offer your services for free to a few people, it’s likely that at least one of them will return the favor by offering you ongoing work. ⁣
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⁣Your “free” services are your pieces of high-value, actionable content. ⁣
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⁣Whether people realise it or not, you are priming them to say “yes” when you do eventually ask for the sale/action.⁣
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⁣Anyone can throw up a quick post. ⁣
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⁣A person/business/brand worth engaging with offers content that the follower can save for later and refer back to.⁣
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⁣Some ideas for valuable content include:⁣
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⁣⚡️ How to guides⁣
⁣⚡️ Best practice tips & tricks⁣
⁣⚡️ eBooks⁣
⁣⚡️ Podcast downloads⁣
⁣⚡️ Free courses⁣
⁣⚡️ Templates⁣
⁣⚡️ Free consultations⁣
⁣⚡️ Evaluations⁣
⁣⚡️ Webinars⁣
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⁣Think about how you can go above and beyond to make the lives of your target market easier.⁣
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⁣Drop an 💪 below if you agree!⁣
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24/05/2020

According to LinkedIn, 94% of small businesses use social media for marketing.⁣
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⁣If you're not using social media to market your business then you're missing out.⁣
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⁣How can you amplify your brand through social media marketing? The first step is having a plan in place/content strategy. ⁣
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⁣Without a content strategy you’ll waste your time posting for the sake of posting without any payoff.⁣
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⁣It’s one thing to know you need to be active and posting valuable content, but it’s another to actually know WHAT to post.⁣
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⁣For this, you need a content strategy.⁣
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⁣Creating a content strategy begins with 3 questions:⁣
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⁣⚡️ What is my goal?⁣
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⁣⚡️ Who am I posting for?⁣
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⁣⚡️ What do they want from me?⁣
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⁣Let’s start with your goal:⁣
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⁣What is the ultimate action you want to achieve from posting? Is it to sell a product? Sell a service? Create brand awareness? Build your network? ⁣
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⁣Your goal will help you direct your audience to the intended action. ⁣
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⁣If you’re not clear on your goals, you won’t be clear in your brand message and you won’t see the results you’re hoping for. ⁣
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⁣Once you’re sure of your goal, you need to get to know your market:⁣
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⁣Who is she? ⁣
⁣Where online does he like to hang out?⁣
⁣How much do they earn?⁣
⁣What are their interests?⁣
⁣What are their hopes, dreams and desires?⁣
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⁣Spend some time brainstorming everything you know about your target market and create an avatar complete with a name and photo of who they are.⁣
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⁣Next, think about what that person wants and needs from you:⁣
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⁣How can you make their day better/easier?⁣
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⁣What can you offer that will solve a problem they have?⁣
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⁣What kind of content do they want from you?⁣
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⁣Once you’re clear on these three things, you can begin to create content that is high-quality and valuable.⁣
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⁣When you know where and what online forums and platforms your target audience hangs out on, you’ll know where to post it.⁣
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⁣It’s not about you, it’s about THEM.⁣
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⁣Got questions? Let me know in the comments section! 👇👇👇

22/05/2020

⚡️ Do you want to grow your following on Instagram?! ⚡️⁣
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⁣Well then do these three things over and over again.⁣
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⁣If you continually focus on:⁣
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⁣1️⃣ Engaging with your target audience⁣
⁣Instagram rewards engagement, so the more active you can be with your target market leading up to posting - the better!⁣
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⁣2️⃣ Giving value⁣
⁣Why should your followers care about you and your page? They want to know what’s in it for THEM! Everything you post should be with your following in mind. ⁣
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⁣3️⃣ Starting conversations⁣
⁣Create thought-provoking content with a strong call-to-action at the end so people are more likely to engage. Make sure you respond to every single comment as Instagram treats these as a new comment in their own right!⁣
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⁣You will see your engagement and following grow.⁣
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⁣If you just post for the sake of posting you won’t get anywhere! Every single post you make needs to have a goal and intention. ⁣
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⁣Drop an emoji below if you agree! 👇👇👇 ⁣
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⁣ @ Auckland, New Zealand

21/05/2020

💥 OLD WAYS WON’T OPEN NEW DOORS 💥⁣
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⁣One of my favourite quotes. ⁣
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⁣You can’t keep doing the same thing and expecting a different result.⁣
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⁣If you don’t like the conversation, change it.⁣
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20/05/2020

Check out this article I posted on LinkedIn with everything you need to know about copywriting for your business!

https://www.linkedin.com/pulse/how-write-powerful-copy-converts-zero-effort-jenny-eastwood

If you’re reading this you’re wondering how to create effective copy that converts as easily and as cheaply as possible. I’m sorry to lure you in with a terrible, click-bait headline, but I’ve used it specifically to prove the point that unfortunately, it’s not possible.

20/05/2020

⚡️ HOW TO CONNECT WITH YOUR CUSTOMER ⚡️⁣
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⁣“People do not buy goods and services. They buy relations, stories and magic” — Seth Godin⁣
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⁣The difference between someone buying from you and someone buying from your competitor, is all about trust and relationships.⁣
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⁣If they know, like and trust you, they’ll buy your product/listen to what you have to say.⁣
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⁣So how do you connect with your customer enough that they’ll trust you?⁣
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⁣The secret is that content is KING.⁣
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⁣When you deliver content that lands on a personal level, you’re building a relationship with your customers. ⁣
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⁣1️⃣ Make it all about them. How does what you have to offer make their lives better?⁣
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⁣2️⃣ Give them value — whether it be an inspirational quote or a free download. ⁣
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⁣3️⃣ Get in front of the camera yourself and talk to your customers through Instagram stories and IG/FB lives.⁣
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⁣4️⃣ Create thoughtful captions that have a strong takeaway.⁣
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⁣5️⃣ Be honest and authentic. Don’t be afraid to share things about yourself, this helps reaffirm that there’s an actual person behind your brand! ⁣
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⁣6️⃣ Lastly, engage with your followers. Respond to comments, respond to messages, visit your followers profiles and leave thoughtful comments. ⁣
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⁣What’s your favourite way to build rapport with your customers? Let me know in the comments section below! 👇👇👇⁣
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12/05/2020

👋 BYE BYE LOCKDOWN! 👋⁣
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⁣As of tomorrow, New Zealand are officially moving out of lockdown. We aren’t completely free of restrictions yet, gatherings of more than 10 people are still prohibited. But businesses can open and I can see my family again.⁣
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⁣We’re aren’t out of the woods yet, but this feels like a hopeful, positive turn of events after a pretty dark and scary time. ⁣
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⁣How are you all going in your corner of the world? I hope you’re staying safe and well ❤️❤️❤️⁣
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11/05/2020

💥 GOOD THINGS TAKE TIME! 💥⁣
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⁣There is no shortcut to business success. You have to do the work!⁣
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⁣Taking the time to get your website/landing page right, ensure your brand message is loud and clear, and optimising for user experience are all essential parts of your copy journey. ⁣
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⁣I know it’s easy to feel impatient and wish you could summon customers to your door overnight, but the details are key. You can lead a horse to water, but you can’t make them drink.⁣
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⁣Take the time to get things right so that when your customers land on your website — whether through Google or paid advertising, it’s HIGH-QUALITY traffic.⁣
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10/05/2020

You have a brand, you have a website… Now what? ⁣
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⁣Here are 5 copy hot tips you can use to make your business ✨ shine! ✨⁣
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⁣1️⃣ Focus on benefits.⁣
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⁣Benefits and FEATURES are not the same thing. The benefits of your product/business/service offer value to your customer. Benefits offer an improvement to your lifestyle while features are simply attributes.⁣
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⁣2️⃣ What makes you unique?⁣
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⁣Why should a customer buy from you and not your competitor? What sets you apart from the pack?⁣
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⁣3️⃣ Know your audience.⁣
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⁣Don’t just write for the sake of writing. Think about who your exact target market is and narrow it down to an avatar of a single person. What are their wants, needs, dreams and desires? Write for THEM.⁣
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⁣4️⃣ WIIFT?⁣
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⁣What’s in it for your customer? They don’t care about how they can help you, they care about what YOU can do for THEM. Talk about what the customer will gain.⁣
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⁣5️⃣ Avoid technical jargon.⁣
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⁣Don’t get bogged down in the technical details! Use language that is relatable and relevant to your market and your audience. Focus solely on benefits and how your customer’s life will be improved. ⁣
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⁣What’s your favourite rule of thumb with creating copy? Let me know in the comments section below! 👇👇👇⁣
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