
25/07/2025
These are the real trends shaping influencer marketing in 2025. Ignore them, and you’ll fall behind. 👇
📈 5 Influencer Trends That Are Dominating in 2025
1️⃣ AI Influencers – Brands are using virtual avatars to represent them 24/7 (yes, it works!)
2️⃣ Micro & Nano Influencers – Small following, BIG impact. Better engagement, lower cost.
3️⃣ TikTok Shop Takeover – Creators are turning product links into sales goldmines.
4️⃣ User-Generated Content (UGC) – Brands pay creators for content, not just promotion.
5️⃣ Live Selling – Just like TV shopping, but on TikTok & IG — and it’s working.
📌 If you're not leveraging these, you’re leaving money and attention on the table.