WDK STUDIOS

13/05/2025

Correct Money – Brand Identity Project

This was an especially interesting project. Correct Money is a piggy bank service, but not your typical one. It was designed primarily for market women, small business owners, and even larger businesses—specifically those who may not have the time to visit traditional banks or might not be as educationally savvy.

In Yoruba culture, this kind of savings system is known as Ajo (pronounced Ah-Jaw) a trusted, informal savings method where people contribute small amounts daily and receive a lump sum later. The goal was to create a brand identity that felt both unique and familiar to this audience.

These businesses often handle small daily cash amounts, so Correct Money provides a way to collect and manage those funds consistently and safely. What made this project truly special was the creation of a mascot—a relatable and engaging character that helped humanize the brand and connect with its target audience.

We also drew inspiration from Adire, a traditional Yoruba fabric, incorporating its patterns into the branding. This visual element became a recurring theme across all brand materials, giving the identity a deep cultural resonance while remaining modern and accessible.

Agency: WDK STUDIOS
Creative Direction & Design: Amaju Adomi
Illustration: Chainy Ayomide Joshua

05/05/2025

Fresh, bold, and full of flair

We loved creating this logo for House of Ema—a retail brand with stylish pieces ranging from Ankara bags to bedding.

Simple initials, sleek finish, and built to grow

29/04/2025

We’re thrilled to finally share the new brand identity we created for Derick United — a football club with a bold mission to lead, inspire, and unite through sport and community.

At the heart of the identity is a powerful lion’s head, crowned not with a typical European symbol, but with a tribal-inspired crown rooted in African heritage — inspired by the Yoruba Fila. It’s a symbol of strength, leadership, and cultural pride that reflects the true meaning of the club’s name: “Power of the Tribe” and “Ruler of the People.”

Our team didn’t just design the logo — we built a full identity system and developed their official website, creating a digital space that reflects their passion, ambition, and legacy.

This project means a lot to us — it’s more than just design. It’s a statement of purpose.
Inspire. Unite. Triumph.

04/06/2024

Studio portraits for the household.

10/01/2024

It's a brand new year, another opportunity to plan, restrategize and capitalize on fresh opportunities. You will need all the help you can get to make those ideas reality.

Contact us for a complimentary 30 mins brand consultation.

Great things await!

27/10/2023

Understanding the psychology of consumer behavior is paramount for business successs. By leveraging these psychological insights, businesses can create a personalized marketing approach, enhance user experience, and craft compelling brand narratives that resonate with their audience.

The power of social proof and the urgency of limited-time offers can motivate quicker decision-making and boost brand credibility. Integrating these strategies allows businesses to establish lasting emotional connections with customers, ensuring their brand shines brightly in the marketplace.

https://wdkstudios.com/decoding-consumer-behavior-a-journey-into-the-consumers-mind/

Have you ever wondered why people choose one product over another? It all comes down to psychology. The emotions, biases, and perceptions that shape consumer behavior are the hidden drivers behind every purchase.

25/10/2023

This was a busy week for us as our publishing partner .ig celebrated their 15th year anniversary with the release of three new books, which we designed and printed. Congratulations, .ig. we look forward to your 50th!

02/10/2023

In my journey alongside various businesses and their incredible stories, I've stumbled upon a captivating truth: the businesses that truly stand the test of time are led by individuals wielding a remarkable superpower – emotional intelligence (EI).

https://wdkstudios.com/the-timeless-secret-of-lasting-businesses-remarkable-emotional-intelligence-in-leadership/

25/09/2023

The world of work is changing, and remote work is here to stay. But with the freedom and flexibility of remote work come unique challenges for both employers and employees. How can you manage your remote team effectively, keep motivation high, and ensure productivity thrives in this new era of work?

The world of work is changing, and remote work is here to stay. But with the freedom and flexibility of remote work come unique challenges for both employers and employees. How can you manage your remote team effectively, keep motivation high, and ensure productivity thrives in this new era of work?

22/08/2023

Trust is the currency of branding. A strong brand perception builds trust, and trust drives purchasing decisions.

Trust is the currency of branding. A strong brand perception builds trust, and trust drives purchasing decisions.

15/08/2023

Effective branding isn't just about logos; it's about creating a connection that turns browsers into loyal buyers.

ffective branding isn't just about logos; it's about creating a connection that turns browsers into loyal buyers.