11/11/2025
Article by Athena Kreylos
- an Instagram, Facebook, TikTok and Youtube account for all things Davis- hopes to fill a void of media in town.
“When I went to school at UC Davis, I noticed that there were not a lot of resources that were being shared for people to do,” Richard Jia said, a co-founder of the accounts. Jia studied neurobiology at UC Davis.
The Instagram account was created in 2021, with a goal to “cover all things Davis,” Jia said. “There’s still a lot of stuff that we want to feature, so there’s a very long list of places and events that we still gotta get to.”
As of now, the account has 37,700 followers on Instagram, 1,800 followers on Facebook, 762 subscribers on Youtube and 6,000 followers on TikTok.
Jia said that he hopes that the accounts, can help bring more light to small and local businesses in Davis while giving students and residents new ideas of where to visit.
The videos on the accounts are fun and lighthearted.
“One of our favorite videos we ever did was on Steve’s Pizza- they made us a giant slice of pizza and let us dunk it into a five-gallon bucket of ranch, and that video got us 8 million views, so that was a really cool one,” Jia said.
Figuring out what events or small businesses to feature takes consideration of both time and interest., “Usually we try to feature anything time sensitive, so if there’s an event, we will try to get that news out as soon as possible,” Jia said. “(Other posts are of) whatever we find interesting, Jia said. “Sometimes people will recommend us stuff or we’ll hear about stuff.”
After living in Davis for more than 10 years, Jia said three words come to his mind when he thinks about Davis.
“First thing for sure is community. Then bikes-you gotta have bikes in there- and peaceful,” he said.