15/03/2018
CATCH THE EYE...
It is getting harder and harder to stand out from the crowd on Facebook and other social media platforms. Vidieo, of course, has been big for a few years now, but the type of video you produce is often overlooked. Increasingly it is becoming clear that videos need to be able to stand alone without sound. Sure, music is important and time should be taken to decide on it but if a video cannot be viewed silently its impact is greatly diminished. Subtitles, if people are speaking, are very important or use kinetic typography (moving words) like we did for this video we produced for North West Regional College. This video is primarily designed for school visits and corporate audiences and is too long for pure social media use but does give an indication of the type of style that can be very effective.