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Ask me how I can help you create freedom in your life running a meaningful business you love.

I partner up with entrepreneurs, business owners and startups to help discover their unique goals, transform their ideas into successful online businesses, package solutions to pressing problems and ensure they reach consumers who need their products the most. I've been a Brand Strategist, Creative Director and a Marketing Expert for many years working for agencies and fortune 500 Companies as wel

l as startups and nonprofits in many industries. What I love the most is to transform dreams into ideas and ideas into inspiring lifestyles. Right now I'm busy running our own businesses, one is focused on charity and clean water and another on wellness and physical therapy but am always up for sharing what I know and helping others thrive and grow their business.

05/01/2023

https://appleinsider.com/articles/23/01/02/apple-will-hike-iphone-battery-replacement-cost-in-march

The cost of replacing the battery in most of Apple's products will climb by between $20 and $50 starting on March 1, 2023.

23/12/2022

The Elf on the Shelf empire.

According to “Elf on the Shelf” lore, Santa Claus sends an elf scout to spy on children from Thanksgiving to Christmas. Each morning, it appears in a new place in the home for kids to find. Each night, it reports naughty and nice behavior to the North Pole.

The whole thing stems from a 2005 children’s book written by Carol Aebersold and her daughter Chanda Bell, and illustrated by Coe Steinwart.

Bell told CNBC that Aebersold played a similar game with her and her twin sister Christa Pitts as kids, leading them to write and market the story with her as adults.

Today, the sisters are co-CEOs of The Lumistella Company, which houses…

The massive Elf brand
Despite criticism that the elf is creepy and normalizes surveillance, the glassy-eyed dolls have become a full-fledged empire.

Now, parents are being encouraged to also buy pets, clothes, accessories, “mates,” and a carrying case (since you’re not allowed to touch the Elf lest it lose its powers).

The Elf has also appeared via:

A balloon in Macy’s Thanksgiving Day Parade
TV specials
A drive-thru experience
Partnerships with brands including Kellogg’s, Allstate, and The Honey Baked Ham Company
The company hasn’t released recent financial data, but Pitts told Fox Business that Lumistella employs 100+ people and has “adopted” out 22.9m+ elves, pets, and mates to date.

Pop culture loves Elf on the Shelf, too
It’s become a popular meme format and an SNL parody — not to mention inspo for the Mensch on a Bench, a Hanukkah version developed by Neal Hoffman and featured on “Shark Tank.”

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I help business owners find consumers who need their solutions, and help entrepreneurs transform ideas into successful online businesses. Ask me how I can help you create the freedom in life required to running a meaningful, purpose driven business you love. My background is in designing engaging experiences, brand strategy, content development, research, advertising and marketing. My experience spans across development of campaigns for Fortune 500 companies, event planning and marketing, all the way to launching websites for startups and helping nonprofits make a greater impact. What I love the most is to transform dreams into ideas and ideas into inspiring lifestyles. Ask me how I can help you.