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A recent report by CreatorIQ reveals that 67% of all marketing firms increased their budgets for influencer marketing be...
05/07/2023

A recent report by CreatorIQ reveals that 67% of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76% diverting funds from other marketing channels to do so.

A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76 percent diverting funds from other...

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hir...
05/07/2023

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design aspect of that world, and started his career as a graphic designer. Eventually, he learned how to apply what he knew about creativity and design to solve business problems.

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design...

Tune in—our latest episode features a wide-ranging conversation that touches on unstructured data and its implications f...
30/06/2023

Tune in—our latest episode features a wide-ranging conversation that touches on unstructured data and its implications for marketers.

Oded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. As the...

A recent report by LiveIntent based on a survey of over 200 U.S. marketers revealed that most respondents are now bullis...
29/06/2023

A recent report by LiveIntent based on a survey of over 200 U.S. marketers revealed that most respondents are now bullish on retail media and plan to shift their budgets toward retail media networks.

While only 22 percent of American digital advertisers used retail media as a part of their strategy in 2022, per Statista, many marketers are changing their view of its bottom-funnel capabilities.

In this episode, Canva CMO Zach Kitschke and host Alan Hart discuss how visual content fits into our world today, Canva'...
16/06/2023

In this episode, Canva CMO Zach Kitschke and host Alan Hart discuss how visual content fits into our world today, Canva's approach to marketing complexity, and the inspiration behind their newest "What will you design today?" campaign.

Zach Kitschke is the CMO of Canva, the online visual communication and collaboration platform. In his comprehensive role as CMO, Zach oversees the international brand and drives growth initiatives. He...

Katie Krum highlights the significant impact that service experiences have on driving progress as well as the benefits o...
14/06/2023

Katie Krum highlights the significant impact that service experiences have on driving progress as well as the benefits of having marketing communications and PR handled by one team.

Katie Krum started her career at PURE in 2006 as the sixth employee at the insurance start-up. She played a significant role in shaping the brand, and throughout this process,...

Brands are facing the challenges presented in today's marketplace by finding creative ways of driving revenue through a ...
14/06/2023

Brands are facing the challenges presented in today's marketplace by finding creative ways of driving revenue through a transformed approach to marketing.

According to a new report based on a survey of leaders of the Consumer Goods Forum, a group of 400 major retailers, manufacturers and service providers across more than 70...

We're looking at a few methods that marketers can use to leverage the podcast format to build engagement in creative way...
07/06/2023

We're looking at a few methods that marketers can use to leverage the podcast format to build engagement in creative ways.

Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive ROI and engage new audiences. In this post, we’ll review some ways marketers can...

A new report by AMEX reveals that Gen Z's considerable disposable income will be focused on creating memorable experienc...
05/06/2023

A new report by AMEX reveals that Gen Z's considerable disposable income will be focused on creating memorable experiences, rather than trendy impulse buys.

Surprise! Gen Z has been busy saving, not spending. But not for their retirement. A new report by AMEX reveals that Gen Z’s considerable disposable income will be focused on...

A look at some of the new tools in the works at Google and how marketers can leverage AI effectively.
03/06/2023

A look at some of the new tools in the works at Google and how marketers can leverage AI effectively.

A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready to embrace AI and ML tools as a part of their creative arsenal, but...

On the podcast this week, we're discussing "The Big Shifts" in consumer viewing behavior and how CTV is accounting for t...
02/06/2023

On the podcast this week, we're discussing "The Big Shifts" in consumer viewing behavior and how CTV is accounting for the new ways in which people consume media.

Tony Marlow is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights to lead all aspects of marketing and communications. Since the beginning of his career,...

Three ways marketers can optimize their TikTok strategy to connect with the platform's always-on "prime time" audience.
01/06/2023

Three ways marketers can optimize their TikTok strategy to connect with the platform's always-on "prime time" audience.

TikTok offers marketers powerful reach and now, the ability to integrate greater targeting capabilities and performance monitoring features into your existing marketing strategy. Here are three ways marketers can optimize...

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