Check My Social

27/10/2025

27/10/2025

According to Meltwater, 87% of Australians check email more than once a day.
Posts disappear in feeds, but emails stay in inboxes — waiting for action.
👉 If you’re not leveraging email, you’re missing where your audience really lives.

25/10/2025

JH dropped in the McGrath North Lakes earlier this week to talk social media.

He broke down the ins and outs of how to find your audience and solve genuine problems for them using the power of social media - all while building your personal brand.

There was content filmed for team members by way of example and the true power of stories was revealed.

The story of a sale is far more than just the price it sold for, it's the story of how McGrath North Lakes solved a problem for their seller and it's proof that they can solve that same problem for other sellers in their market.

Thanks for having us legends! It was great to catch up and we look forward to doing it again soon - we'll bring the meat pies next time 😂

25/10/2025

💡 Word of the Week: Drip Campaign – steady, scheduled trust-building

Definition:
A drip campaign is a series of pre-scheduled emails sent over time, designed to educate, build trust, and guide someone closer to a decision. Think of it as “dripping” useful information bit by bit, instead of flooding your subscriber all at once.

Why it matters:
People need multiple touchpoints before they’re ready to buy. A drip campaign keeps you front-of-mind while building credibility and showing consistent value.

What you’ll see in your platform:
A linear sequence like:

Day 1 → Welcome email

Day 3 → Quick tip or resource

Day 5 → Case study or testimonial

Day 7 → Invitation to book a call

How it affects your business:

⭐Creates a consistent customer journey without extra effort.

⭐Builds long-term engagement by pacing the information.

⭐Warms up leads before your sales team (or you) even speak to them.

Common mistakes:

🧐Overloading subscribers with too many emails too quickly.

🧐Only sending sales-heavy content.

🧐Forgetting to test and refine the timing.

📣Pro tip:
Aim for a balance: 80% value, 20% sales. Your drip emails should feel like a helpful guide, not a pushy salesperson.

23/10/2025

FAQ Friday: “I don’t have time to market my business – what should I do?”

Here’s the truth: if you don’t make the time to market, you’re not making the time to grow.

Marketing isn’t just about being online. It’s about building a system that works while you’re busy running your business.

That’s where email and nurturing come in:
📩 Social gets you seen.
📩 Email keeps your leads warm.
📩 Together, they create growth that doesn’t stop when you’re too busy to post.

At Check My Social, we’ve been generating leads for nearly 15 years in Australia, working with businesses big and small across different industries. We know the reality: you don’t always have hours to market — but you do need results. That’s why we create strategies that run consistently in the background and keep your business growing, even when you’re short on time.

👉 Growth takes time. We make sure you get it back.

21/10/2025

💡 Word of the Week: Automation – nurture that runs while you sleep

Definition:
Automation is when you set up emails to send automatically based on triggers — like when someone joins your list, downloads a freebie, or hasn’t opened an email in a while. These are often called email sequences or workflows.

Why it matters:
Automation means you don’t have to manually send every email. Instead, each subscriber follows a journey you’ve designed. That way, everyone gets a consistent experience — and you save hours of time.

What you’ll see in your platform:
Usually shown as a “workflow” or “automation builder” with steps like:

📩Trigger: “Signed up to newsletter”

📩Action: “Send welcome email”

📩Delay: “Wait 2 days”

📩Next action: “Send follow-up tip”

How it affects your business:

⭐Ensures every lead gets nurtured from day one.

⭐Builds trust with consistent, timely messages.

⭐Helps move subscribers toward booking or buying without constant manual work.

Common mistakes:

❌Making sequences too long (overwhelming).

❌Forgetting to update automations, so they feel outdated.

❌Setting up sequences but never checking results.

📣Pro tip:
Start with a simple 3-email welcome sequence. Build from there.

Send a message to learn more

20/10/2025

Socials catch attention. Email seals the deal.
Your post might be missed, but your email lands directly in their inbox — and brings them back to book, buy, or call.
👉 Together, social + email do the heavy lifting

18/10/2025

💡 Word of the Week: List Segmentation – talking to the right people, the right way

Definition:
List segmentation means dividing your email list into smaller groups based on things like behaviour, interests, or purchase history. It’s the difference between shouting at a crowd and having a personal conversation.

Why it matters:
When you send the same email to everyone, most of it won’t feel relevant. Segmented emails get more opens, more clicks, and build stronger relationships — because the reader feels like you’re speaking directly to them.

What you’ll see in your platform:
Options to create “segments” or “tags” such as:

⭐New subscribers

⭐Past customers

⭐People who clicked a specific link

⭐Location-based groups

How it affects your business:

⭐Segmented emails can increase open rates by up to 30% and clicks by up to 50%.

⭐Your nurture system becomes more personalised, which builds trust faster.

Common mistakes:

⭐Keeping one giant, unorganised list.

⭐Over-segmenting so much that you overwhelm yourself.

⭐Sending irrelevant offers to the wrong group.

📣Pro tip:
Start simple: create just 2–3 segments (like “New Subscribers,” “Engaged Leads,” and “Customers”). Even this basic step makes your emails more effective — and your audience feels seen.