AdHenge

07/02/2025

If youre a home service business owner thinking about outsourcing your ads or social media to one of those flashy "AI-powered everything" companies, just be careful.
AI is a powerful tool, clearly, and there are so many things it can do to improve and optimize your business, but be really careful about hiring a company thats going all in on AI with no human touch behind it. I know it sounds cool "Get AI to do everything for you! You just sit back and collect on the results!" I get it, but if youre not strategic about the way you implement AI youll end up with cookie-cutter content, strange looking visuals, robotic captions, and ads that look like ChatGPT wrote them in 4 seconds (because it quite literally did).
The result is going to be a brand that feels "off" and fake. You know when you look at someone's facebook profile and theres just something you cant quite put your finger on, but it just feels off…strange… manufactured, kinda like the cheesy stock photos from the early 2010s.
Maybe some people you get wont be able to put their finger on what exactly looks or feels off about you, but truuuust me human intuition can just sense it. And people dont feel comfortable buying from bots, they want to buy from a person like them who can make them feel heard, understood, and cared for.
So as far as AI goes, use it for what it is: a powerful tool that can optimize certain aspects of your business, but dont let it replace the element that makes your business feel REAL and HUMAN. Like most things, its just about finding the right balance for your business and then hiring a company that aligns with it. And before yall ask… shameless plug, yes I can be that company

Send a message to learn more

06/30/2025

This goes out to all the HVAC guys specifically, if youre running an HVAC business and you want people to actually remember you, you gotta give them something theyre gonna remember. Heres 5 creative ways to do that which will help you stand out from the competition:
• Branded Magnetic Thermometers: Give customers a fridge magnet that is a working thermometer branded with your logo and a "call us if its not reading what it should". Stays on their fridge, where they will see it daily. Sort of like an evergreen ad.
• One-liner intro video pinned to your FB page: Doesnt need to be Hollywood. Just a quick clip: “Hey I’m Chris with (Business Name), we do HVAC here in (service area), and we treat people right.” Something along those lines, just putting yourself out these this way already increases the trust factor.
• Neighborhood callouts in your captions: Instead of saying “New system install today,” say “Just finished a system swap in (neighborhood) off (main street).” Now it feels local and real (goes without saying get homeowner consent first)
• Branded AC Emergency Text Line: Set up a dedicated "AC down? Text us now" number with a catchy name like "ChillLine" or whatever sounds catchy to you then slap it on your shirts, signs, mailers, and digital ads. This makes you sound modern and easily accessible.
• Homeowner HVAC Health Report: Leave behind a branded one-page overview, the "HVAC Health Report" with green/yellow/red status bubbles for parts and include a tip or two for them. Makes you look professional, thorough, and highlights the work they may need to think about doing next (with you in mind obviously).
Try these out and see what happens.

Send a message to learn more

06/24/2025

If you dont know your numbers, you dont really know your business.
How many leads came in last month?
How many turned into actual paying jobs?
Which ad or referral source brought in the best ones?
If you can’t answer that clearly youre not in control, youre just reacting.
Marketing isnt a gamble when youre tracking the right data.
Start simple:
- Note down every lead.
- Note where they came from.
- Track what they turned into.
That alone will put you ahead of many of your competitors.

Send a message to learn more

06/19/2025

If your schedule is full but your bank account doesnt show it, that’s a red flag.

Busy doesn’t always mean profitable.

- Track your average ticket
- Know your profit per job
- Cut out low-margin work

Growth starts when you stop chasing every job and start dialing in the right ones.

Send a message to learn more

06/11/2025

🧠

06/05/2025

Kicking off the last month of Q2 in style - summer is here folks! Be sure you’re capturing all of your incoming leads info to build up your lists!

06/02/2025

When your marketing is dialed in, selling gets easier. And that's simply because your marketing already did the heavy lifting for you.
And on the flip side…
If your customer experience is solid, your brand starts to market itself.
In trades like HVAC, plumbing, roofing, or electrical where everyone offers similar services it’s the customer EXPERIENCE that makes you stand out.
The MARKETING gets your name out to the crowd. And the BRANDING is what sticks in people’s minds and keeps them coming back.
If your business is working like a well oiled machine these processes will flow smoothly and symbiotically.
On the other hand, if you're not getting the leads or conversions you want, try dialing in on what’s happening BEFORE the sales call even starts.

Send a message to learn more

05/04/2025

We don’t always get Sunday morning texts from clients but when we do it’s usually to share in a win - and we are HERE for it!

04/22/2025

These are the types of texts we love to see 🙏🏼 when our clients come to us to scale and immediately need to start hiring out after month 1 - it can be stressful but that’s the type of growing pains you want!

04/22/2025

Let’s take a peak into the video shoot we did today with an amazing client - it doesn’t feel like work when youre having fun with other rockstar business owners who take a break from the grind to build some branding content🫡

Now let’s get this content polished and edited to smash some leads for summer 🫣

04/11/2025

This is the power of good branding & quality videos - 28 leads in 20 days!

2 different videos absolutely crushing month 1 for this client! He nailed the scripts we developed and it shows 😎

03/29/2025

Inside one of our client convo's - we dont just talk about ads, we talk about the full scope of business