AdHenge

09/04/2025

Avoiding Risk = Avoiding Growth.
Its really that straightforward.
Now, nobody is saying to be reckless here but get out of your comfort zone a little... Isnt it boring always playing it safe?😴

08/14/2025

I get that some of you are old school. You prefer direct, no BS approaches, youre skeptical of anything that sounds like AI or "modern marketing" either because youre intimidated by it, you dont understand it, or you just think its soulless. The thing is, as uncomfortable as it might be to hear, the world is changing.
You might be getting steady work now, but if your competitors are modernizing, upgrading, and showing up everywhere… how long do you think you can coast before they pass you by?
"Modernizing" doesn’t have to be scary or painful, it doesnt have to mean losing your personal touch and becoming a soulless machine either. It means taking what makes your business uniquely you and blending it with tools that keep you competitive.

07/29/2025

One thing we do for our clients that has another major impact - HIRING ADS. Instead of going through indeed spending 1,000s and burning time , you can create a hiring ad through meta and find only qualified individuals in your service area. This client had 8 highly qualified applicants for only $87 in cost.

The process is straightforward, but we add a twist so only HIGHLY qualified people are landing in your inbox:
1. We post the pros of working with you to attract along with some qualifications
2. We target wherever you want the person to be, whether its closer to a new market or close to your office, you get to choose
3. The magic happens in the sign up form - where we ask all the MUST haves, like being licensed, industry knowledge, etc. If they answer no to any one of these, they are thanked for their time and routed away from the application.

And no, we dont charge our clients extra for this, its our way of going above and beyond to help them scale - which is the goal in the first place!

07/22/2025

Integrity really goes a long way cause at the end of the day were all pretty much on the same page. We want to reach our goals and build something thats actually meaningful. Thats why operating with respect is so important, respect for peoples goals, their time, their values, because you never really know what someone had to go through just to show up some days. Respect and integrity set the tone not just for your business but for your relationships and everything else around you 💯

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07/19/2025

If youre already running Facebook ads heres what you should know about Messenger vs Lead Form campaigns:
🗨️ Messenger Ads are great for getting a high volume of clicks. They open up a chat right away, which makes it easy for someone to reach out casually.
📝 Lead Form Ads ask people to fill out a few quick questions. Its a bit more effort, but usually means they’re a little more serious about what they need.
Both have their place.
💬 Messenger is awesome for quick chats, promo offers, or answering FAQs.
📋 Lead Forms tend to attract folks who are ready to take the next step like scheduling a quote or asking about pricing.
Every business is different, but when you want leads who already know what they want… forms tend to speak their language

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07/10/2025

Be honest... how often do you spy on your competitors on social media? 👁 👄 👁
(If you said never… idk if I believe you)
If youre curious about things like:
- What kind of deals your competitors are throwing out
- What photos or videos theyre using to grab attention
- How often theyre running ads and where they’re targeting…
Then let me put you on to a little free weapon: The Meta Ad Library.
Type in any companys name and youll see every ad theyre running:
Headlines, offers, videos, all of it.
And yes, it’s 100% free.
If you want help breaking down what their ads mean and what kind of strategies you can use to counter them, shoot me a message. Ill walk you through it 😉

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07/02/2025

If youre a home service business owner thinking about outsourcing your ads or social media to one of those flashy "AI-powered everything" companies, just be careful.
AI is a powerful tool, clearly, and there are so many things it can do to improve and optimize your business, but be really careful about hiring a company thats going all in on AI with no human touch behind it. I know it sounds cool "Get AI to do everything for you! You just sit back and collect on the results!" I get it, but if youre not strategic about the way you implement AI youll end up with cookie-cutter content, strange looking visuals, robotic captions, and ads that look like ChatGPT wrote them in 4 seconds (because it quite literally did).
The result is going to be a brand that feels "off" and fake. You know when you look at someone's facebook profile and theres just something you cant quite put your finger on, but it just feels off…strange… manufactured, kinda like the cheesy stock photos from the early 2010s.
Maybe some people you get wont be able to put their finger on what exactly looks or feels off about you, but truuuust me human intuition can just sense it. And people dont feel comfortable buying from bots, they want to buy from a person like them who can make them feel heard, understood, and cared for.
So as far as AI goes, use it for what it is: a powerful tool that can optimize certain aspects of your business, but dont let it replace the element that makes your business feel REAL and HUMAN. Like most things, its just about finding the right balance for your business and then hiring a company that aligns with it. And before yall ask… shameless plug, yes I can be that company

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06/30/2025

This goes out to all the HVAC guys specifically, if youre running an HVAC business and you want people to actually remember you, you gotta give them something theyre gonna remember. Heres 5 creative ways to do that which will help you stand out from the competition:
• Branded Magnetic Thermometers: Give customers a fridge magnet that is a working thermometer branded with your logo and a "call us if its not reading what it should". Stays on their fridge, where they will see it daily. Sort of like an evergreen ad.
• One-liner intro video pinned to your FB page: Doesnt need to be Hollywood. Just a quick clip: “Hey I’m Chris with (Business Name), we do HVAC here in (service area), and we treat people right.” Something along those lines, just putting yourself out these this way already increases the trust factor.
• Neighborhood callouts in your captions: Instead of saying “New system install today,” say “Just finished a system swap in (neighborhood) off (main street).” Now it feels local and real (goes without saying get homeowner consent first)
• Branded AC Emergency Text Line: Set up a dedicated "AC down? Text us now" number with a catchy name like "ChillLine" or whatever sounds catchy to you then slap it on your shirts, signs, mailers, and digital ads. This makes you sound modern and easily accessible.
• Homeowner HVAC Health Report: Leave behind a branded one-page overview, the "HVAC Health Report" with green/yellow/red status bubbles for parts and include a tip or two for them. Makes you look professional, thorough, and highlights the work they may need to think about doing next (with you in mind obviously).
Try these out and see what happens.

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06/24/2025

If you dont know your numbers, you dont really know your business.
How many leads came in last month?
How many turned into actual paying jobs?
Which ad or referral source brought in the best ones?
If you can’t answer that clearly youre not in control, youre just reacting.
Marketing isnt a gamble when youre tracking the right data.
Start simple:
- Note down every lead.
- Note where they came from.
- Track what they turned into.
That alone will put you ahead of many of your competitors.

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06/19/2025

If your schedule is full but your bank account doesnt show it, that’s a red flag.

Busy doesn’t always mean profitable.

- Track your average ticket
- Know your profit per job
- Cut out low-margin work

Growth starts when you stop chasing every job and start dialing in the right ones.

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06/05/2025

Kicking off the last month of Q2 in style - summer is here folks! Be sure you’re capturing all of your incoming leads info to build up your lists!

05/04/2025

We don’t always get Sunday morning texts from clients but when we do it’s usually to share in a win - and we are HERE for it!