28/04/2023
"For a while now, my colleagues and I have been hearing stories from writers and publishers alike that writers’ Substacks prove to be the best assets when it comes to promoting their books. More so than social media, on which their publishers advised writers to build a presence in anticipation of a book’s publication. There are writers who are especially gifted as public personas, but I would argue that most are not or have no interest in being. It is not that they don’t welcome the attention but that they want their book to receive it: the work represents the best of them. Besides, they have just spent a number of years living in sweatpants to produce it. Now they are asked to wear real clothes, do something with their hair, and be comfortable, or worse, pleasant, in the spotlight to promote it. They must smile a lot and answer questions such as What are your writing rituals? They must do whatever it takes to romance the algorithms of Twitter and Instagram, or look up 'current TikTok trends' and perform six-second choreographies to promote their grief memoirs."
Sophia Efthimiatou speaks to author Luke Burgis about getting to know his readers through Substack and creating steady sales for his book through continued conversation