Lux Typographic + Design

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Lux Typographic + Design An interdisciplinary type foundry providing retail, custom typeface and logo services to leading agencies and brands. Based in Los Angeles.

LuxTypo publishes original typefaces informed with our point of view towards communication. Our constant pursuit to elevate this experience through clear and memorable type design has led us to collaborate with leading agencies and brands to provide custom typeface and logo services. LuxTypo has worked with:
72andSunny
Autoarts
AVG Technologies
Bart Kresa Design
City Projects
CO Architects
Dolby

Laboratories
Esquire Magazine
Foot Cone Belding
The Hallmark Channel
Intersection Studio
Jacques Overhoff Foundation
Jenny Holzer
Johnson + Johnson
Kellerhouse Design, Inc. Kimberly Clark
Last House on Mulholland
Mary Pickford Foundation
MullenLowe
Nestlé
Ogilvy
Red Antler
Reverb Studio
Rochdale Spears
Salt Branding
TBWA/Chiat Day
ViacomCBS
WB Interactive

| Graphic design is a vehicle for thought |
We self publish specimens, posters and anything else that allows us to extend our point of view on many topics.

29/09/2025

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarity and tone. Fabriga’s structure and warmth is influenced by how it’s character set is approached as an ensemble while still exploring individual ‘creative’ opportunities as they posed themselves throughout the process. Fabriga sets out to take a supportive role as a font family, understanding that one of its great strengths is through its diversity in application and composition. Supports basic Latin and Latin extended languages.

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarit...
24/09/2025

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarity and tone. Fabriga’s structure and warmth is influenced by how it’s character set is approached as an ensemble while still exploring individual ‘creative’ opportunities as they posed themselves throughout the process. Fabriga sets out to take a supportive role as a font family, understanding that one of its great strengths is through its diversity in application and composition.

Cahuenga embodies clarity in text and distinction in display. Throughout the development process, references were sought...
23/09/2025

Cahuenga embodies clarity in text and distinction in display. Throughout the development process, references were sought out only as moments for consideration presented themselves. Thus, the development was long and complex with Cahuenga not prescribing to a single distinctive model as a foundation. Exploration around formal traits were influenced as much by aesthetics as they were by desired functional outcomes. Cahuenga organically holds a tone and pitch that is sincere. The name is emblematic of many who make their way via car through the Hollywood area of Los Angeles. As in many parts, the driving route is convoluted to get from point A to point B. However, it seems more often that not, that when in the Hollywood area, one usually ends up on Cahuenga Boulevard at some point.

Cahuenga in use. Gisela Getty’s exhibition “Ashes to Rishikesh” during Berlin Art Week, which explores death, love, free...
18/09/2025

Cahuenga in use. Gisela Getty’s exhibition “Ashes to Rishikesh” during Berlin Art Week, which explores death, love, freedom, and renewal as part of one continuous flow. In Rishikesh, where the Ganges symbolizes both life and departure, the exhibition reflects on endings as beginnings. Cahuenga’s gentle forms mirror this theme—fluid, balanced, and quietly alive—evoking stillness and change.

Its balance the exhibition’s emotional tone—intimate yet expansive, rooted in loss but reaching toward transformation. Developed through a thoughtful, model-free process, Cahuenga holds a clear, sincere character shaped by both function and feeling.

Cahuenga embodies clarity and distinction. Developed without a fixed model, its form evolved through a long, considered process shaped equally by aesthetics and function. It holds a sincere tone and balance.

Cahuenga is used for Gisela Getty’s exhibition “Ashes to Rishikesh”, which explores death, love, freedom, and renewal as...
20/08/2025

Cahuenga is used for Gisela Getty’s exhibition “Ashes to Rishikesh”, which explores death, love, freedom, and renewal as part of one continuous flow. In Rishikesh, where the Ganges symbolizes both life and departure, the exhibition reflects on endings as beginnings. Cahuenga’s gentle forms mirror this theme—fluid, balanced, and quietly alive—evoking stillness and change.

Its balance the exhibition’s emotional tone—intimate yet expansive, rooted in loss but reaching toward transformation. Developed through a thoughtful, model-free process, Cahuenga holds a clear, sincere character shaped by both function and feeling.

Cahuenga embodies clarity and distinction. Developed without a fixed model, its form evolved through a long, considered process shaped equally by aesthetics and function. It holds a sincere tone and balance.

Gisela Getty: Ashes To Rishikesh
Photography Exhibition | Sept 10 - Sept 14, 2025 | Berlin Art Week | Ryan Mendoza Studio

The photo exhibition is dedicated to the final year of my twin sister Jutta Winkelmann’s life, documenting her dying process through a unique series of photographs created in close collaboration. Jutta and I gained prominence as key figures of the 1968 movement, a time when we lived a new way of life. This exhibition opens a dialogue about death—not as an end, but as a spiritual journey and the beginning of new life. It invites visitors to engage with an intimate process and confront a still-taboo topic in our culture.

Gisela Getty (b. 1949, Kassel) is a German photographer, director, and writer. A key figure of the 1968 movement, she co-founded the Kassel Film Collective with Jutta Winkelmann and later joined Rainer Langhans’s commune. Her work spans photography, film, and books, exploring freedom and consciousness. She lives in Munich and part-time in Los Angeles.

Gustan in various weights, both roman and italic. Gustan is an orderly type family for a wide range of applications. Thr...
18/08/2025

Gustan in various weights, both roman and italic. Gustan is an orderly type family for a wide range of applications. Throughout the design process, all idiosyncratic decisions were informed by ideas around structure and utility. The fact that certain character combinations align in a particular way is more about bringing order and harmony to the word as opposed to a ‘stylistic’ trait. Further, Gustan’s openness is a response to the requirements for smaller settings as opposed to the desire to achieve a ‘modern’ tone. Focusing on these functional concerns frees up Gustan as much as it defines, making it flexible and expressive in application to a designer’s desire.

Check out our Rialtos Condensed family.
15/08/2025

Check out our Rialtos Condensed family.

Fabriga in use. KKO photography, the studio of Kristen O’Connor.
09/08/2025

Fabriga in use. KKO photography, the studio of Kristen O’Connor.

24/07/2025

Know your Wheel of Fortune in Fabriga.

Throwback to a past pop-up event, “A Design Happening” hosted by Actual Source featuring the launch of the Lux Typo / LA...
22/07/2025

Throwback to a past pop-up event, “A Design Happening” hosted by Actual Source featuring the launch of the Lux Typo / LA Mfg. publication, Flormat 1 & 2.

A Design Happening
Past pop-up event | Jul 30, 2016 | HMCT / Actual Source, Provo, UT

Format #1: Find Process Arrange
As the first issue of Flormat, FPA examines the potential of discarded elements. Found objects are interesting in that they just ‘happen’. The beauty in these discarded items is that they were not necessarily designed with a formal aesthetic in mind, rather they reflect purpose. This issue reflects a partial collection of these items, reduced to a silhouette, scaled and printed in black.

Flormat #2: West Pico Blvd., Los Angeles, CA 90019
This second issue of Flormat, West Pico Blvd., celebrates the businesses that lie on this quarter mile stretch between Crenshaw on its east and Rimpau on its west. These shops are humbly owned and operated — rarely noticeable when a thoroughfare like Pico is traveled to get from one point to another. This issue is a megaphone of sorts, amplifying the genuine richness of this neighborhood provided through its collection of businesses.

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarity and tone. Fabriga’s structure and warmth is influenced by how it’s character set is approached as an ensemble while still exploring individual ‘creative’ opportunities as they posed themselves throughout the process. Fabriga sets out to take a supportive role as a font family, understanding that one of its great strengths is through its diversity in application and composition. Supports basic Latin and Latin extended languages.

Creative direction, design: Greg Lindy
Exhibition design: Joey Mann () and Greg Lindy
Special thanks to Actual Source ()

A lecture from some years ago on the concept and process that went into designing the Fabriga type family.Many thanks to...
11/07/2025

A lecture from some years ago on the concept and process that went into designing the Fabriga type family.

Many thanks to Gloria Kondrup and Simon Johnston.

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarity and tone. Fabriga’s structure and warmth is influenced by how it’s character set is approached as an ensemble while still exploring individual ‘creative’ opportunities as they posed themselves throughout the process. Fabriga sets out to take a supportive role as a font family, understanding that one of its great strengths is through its diversity in application and composition. Supports basic Latin and Latin extended languages.

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