The Social Formula

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The Social Formula The Social Formula specialise in creative content creation, social media management and online business development to meet our digital age brands needs.

Every business nowadays needs creative branding, social media management and online presence, whether you are a small coffee shop or a food production corporation. With numerous experiences in building brand awareness, and creating marketing plans, entrepreneurs Veronica Voronina and Dasha Runic came up with The Social Formula. The Social Formula company was established in 2016. We do creative content creation, curation, visual identity, and strategies for your company's online presence.

05/01/2026

In 2016, I founded Rainbows, Butterflies & Unicorns — not knowing exactly where the journey would lead. 🌈🦋🦄

Today, that journey is The Social Formula.

✨ 150+ clients
✨ countless strategies, rebrands, campaigns & websites
✨ SEO content, social media growth
✨ and now… our very own software

This chapter is about honouring the journey — the brands we built, the people we met, and the lessons that shaped us along the way.

To my incredible team, clients, friends, fellow founders, and family 🤍
Thank you for believing in me, supporting the vision, and helping turn a dream into reality.

👉 Follow for the journey, the lessons, and what’s next.

05/01/2026

In 2016, I founded “Rainbows, Butterflies and Unicorns”, a creative agency that later became The Social Formula.

Ten years later: a portfolio of 150+ clients, countless marketing strategies, rebrands, web designs, ad campaigns, SEO blog posts, social media profiles,
and finally, our very own SOFTWARE.

I’m honouring the journey by sharing content about the brands we built and the people we met along the way.

Thank you to my team over the years, our clients, friends, fellow entrepreneurs, and family, for keeping up with me, putting up with me, and helping my dreams come true 🤍

👉 Follow for some “business from the heart” stories.

Its a wrap for the wonderful Block The Hatred Share The Love 2.0 campaign we have been a part of! So many great values t...
01/10/2025

Its a wrap for the wonderful Block The Hatred Share The Love 2.0 campaign we have been a part of! So many great values to fight for and raise awareness about, these are the things that matter. How to make people feel loved, involved, a part of something greater. .0 thanks

What do you think?
29/07/2025

What do you think?

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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Every business nowadays needs creative branding, social media management and online presence, whether you are a small coffee shop or a food production corporation. With numerous experiences in building brand awareness, and creating marketing plans, entrepreneur Dasha Runic came up with The Social Formula.

The Social Formula company was established in 2016. We do creative content creation, curation, visual identity, and strategies for your company's online presence.