Mark.it

Mark.it Creative Autonomy. Strategic Execution.

We work with musicians in all stages of their careers, from aspiring artists to helping already working artists rebrand themselves and scale. We are a full service agency creating musician brands that holistically represents your music across all marketing platforms. We live and breathe your music with you, and create strategic marketing plans that delivers your unique identity and music to your a

udience. Our services include, graphic design for all marketing elements digitally and offline, social media strategy, content production, music platform management and branding, label & event press kits and musician styling.

Our client, Black Rave Culture, closed out the UK/EU portion of their international tour this past Friday at Tresor Berl...
26/05/2025

Our client, Black Rave Culture, closed out the UK/EU portion of their international tour this past Friday at Tresor Berlin in Berlin. Catch them at Durham Fruit in Durham this Saturday. Click the link in our story to get your tickets before they sell out.

Our client, Kate Grahn, just released her latest single “Common Denominator” yesterday! A woman who proudly wears her he...
14/05/2025

Our client, Kate Grahn, just released her latest single “Common Denominator” yesterday! A woman who proudly wears her heart on her sleeve, Kate’s new song follows the story of navigating the complexities of a friendship breakup. Sometimes we love people so much we lose sight of who we are and how they might be taking advantage of us. Click the link in our story for Kate’s pop-rock version of “it’s not me, it’s you.“

We’re back. With a rebrand and a new…that’s right, website. Read our latest post on why creatives need a website in toda...
07/05/2025

We’re back. With a rebrand and a new…that’s right, website. Read our latest post on why creatives need a website in today’s world. Link in bio.

05/05/2025

🔗Artist Spotlight: Hunter LaPlante🔗

Hunter LaPlante is a drummer based out of LA. Originally starting with the guitar, Hunter switched over to posting snippets of his drum covers on social media in July 2024. Since then, Hunter has posted a cover every day. He’s proof that consistency is key! Social media’s ebbs and flows has a tendency to demotivate artists but Hunter powered through. Now Hunter has amassed over 50k followers on TikTok, many of whom are die hard fans that will follow him into his next chapter, what he might choose for that to be.

Instagram is more than a feed—it’s the core of your artist brand. Every other platform feeds into it, making it the perf...
16/11/2024

Instagram is more than a feed—it’s the core of your artist brand. Every other platform feeds into it, making it the perfect spot to connect with fans and share your story visually.

👉 Swipe to see tips on building a profile that keeps fans coming back! And let us know in comments if you know them or want to know more about this topic.

Make sure you’re set up to earn from every play! 💙Registering with a PRO is the final step to collect royalties when you...
29/10/2024

Make sure you’re set up to earn from every play! 💙Registering with a PRO is the final step to collect royalties when your music is streamed, played live, or aired on radio.

Want to grow your audience? Social media is the most important tool for getting your music discovered. From engaging wit...
24/10/2024

Want to grow your audience? Social media is the most important tool for getting your music discovered. From engaging with fans to hopping on trends, building your presence online can make or break your release! 💙

Having a solid distribution strategy is crucial! Whether you’re focusing on digital platforms or planning to offer vinyl...
16/10/2024

Having a solid distribution strategy is crucial! Whether you’re focusing on digital platforms or planning to offer vinyl as merch, make sure your music is available wherever your fans are listening. 💙

Releasing music isn’t just about the sound—it’s about the story your visuals tell 🔥From the moment listeners see your co...
09/10/2024

Releasing music isn’t just about the sound—it’s about the story your visuals tell 🔥

From the moment listeners see your cover art, they start forming a connection with your music. Make that first impression count with these tips:

🎨 Cover Art:
Your artwork should reflect your music’s message and vibe. Make it bold, authentic, and professional. Quality is key—don’t settle for anything less than top-notch. Don’t forget to follow platform guidelines (3000x3000 pixels usually does the trick!).

📽️ Visuals to Boost Your Release:

• Music Videos: A compelling video can enhance your narrative and deepen the listener’s experience.
• Spotify Canvas: These 8-second loops work best when you have a music video to tease. If not, put your energy into something more impactful.
• Short-Form Content: Platforms like TikTok and Instagram are DIY artists’ best friends. Use them to connect with new listeners and share your music journey!

Take a page from artists like Beyoncé and Phoebe Bridgers—their visuals are as iconic as their music. 💥

Check out our last article and get more tips!

When niching down, it’s important that your artist branding aligns with it.  ‘s hypnotic-looking goggles draws in an aud...
17/09/2024

When niching down, it’s important that your artist branding aligns with it. ‘s hypnotic-looking goggles draws in an audience that would love her hypno-tech music.💛

When you’re first starting out, it’s best to niche down. Find your specific audience and then go from there. Here’s an e...
10/09/2024

When you’re first starting out, it’s best to niche down. Find your specific audience and then go from there. Here’s an example of an artist who embraced her uniqueness and built a successful career out of it.💙

Here’s everything to know on how to get playlists. If you have any questions/want advice, DM us! Click the link in our b...
16/07/2024

Here’s everything to know on how to get playlists. If you have any questions/want advice, DM us! Click the link in our bio to join our community.💙

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