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Wholesale CTV Digital TV for Media Buyers Digital TV for Media Buyers.

Whether you are buying CTV or OTT for your own business or whether you are an advertising agency white-labeling services for your clients, take advantage of wholesale DSP pricing to maximize your campaign performance & stretch your dollars as far as they can go.

*Wholesale CTV is a division of Zenon Wholesale Digital Marketing.

How are you thinking about sales goals for 2025? CTV is shifting—retail and e-commerce brands can drive actual transacti...
13/08/2025

How are you thinking about sales goals for 2025? CTV is shifting—retail and e-commerce brands can drive actual transactions with high-impact targeting (not just views). Here’s something not everyone is talking about: CTV buyers now access granular purchase data—down to specific SKU-level behavior. And, CTV can support retargeting in real time across platforms—so you keep shoppers coming back, right after that first touch.

With Wholesale CTV, you get access to premium inventory and wholesale rates—no need to compromise. Every buy? Transparent, strategic, efficient. This isn’t legacy TV… it’s high-performance media, made accessible for serious media buyers at scale.

Curious where premium reach meets bottom-line results? 🚀📺

Checkout the full article: https://wholesalectv.com/how-ecommerce-brands-drive-sales-with-ctv-ad-strategies

Are you tapping into CTV ad formats beyond the basics? If you’re sticking to standard 15s and 30s, you might be missing ...
12/08/2025

Are you tapping into CTV ad formats beyond the basics? If you’re sticking to standard 15s and 30s, you might be missing out on the placements that drive serious results—interactive pause ads, sponsored binge sponsorships, and overlay banners are just a few options beating traditional formats in both engagement and recall. Here’s something not everyone talks about: connected TV viewers respond better to non-intrusive mid-binge placements, and shoppable ads on streaming platforms are getting more clicks than pre-roll spots. That’s impact your campaign actually feels.

At Wholesale CTV, we give you access to these premium placements—at a fraction of typical cost. National brands can scale up without blowing budget caps (it changes the game for senior buyers). Which overlooked CTV format made the biggest difference for your team recently?
📈📺

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-and-how-it-works

📺 Is your media strategy ready for the shift to CTV? By 2028, CTV ad spending is projected to hit $46.89 billion and not...
11/08/2025

📺 Is your media strategy ready for the shift to CTV? By 2028, CTV ad spending is projected to hit $46.89 billion and notably surpass traditional TV spending, according to industry forecasts. At Wholesale CTV, we're excited about these new opportunities. Our mission? To make this transition to CTV smooth and efficient for media buyers. Our tailored, premium solutions ensure that our clients are always ahead of the curve.

Here's an interesting fact: only three companies will account for over 10% of CTV ad sales in 2026. Disney, with Hulu, ESPN, and Disney+ combined, is one of them. Are you positioned to capitalize on this distribution? With the growing influence of platforms like YouTube and Amazon, leveraging CTV could be a game-changer for your brand. 📊

Join us at Wholesale CTV to navigate this exciting terrain in TV advertising. Get equipped with the right tools and strategies to reach your audience—wherever they watch.

Read the full article: https://wholesalectv.com/when-will-ctv-ad-spending-surpass-traditional-tv

What happens when political campaigns get strategic about CTV addressable ads? Targeting goes well beyond the basics—sta...
25/07/2025

What happens when political campaigns get strategic about CTV addressable ads? Targeting goes well beyond the basics—state-level laws now dictate how granular campaigns can get with audience data, and those guardrails keep shifting. Here’s something that slips under the radar: over 40 states are considering new disclosure laws for political CTV, which means yesterday’s tactics won’t always fly tomorrow.

We’ve watched serious scale take shape—CTV household reach is outpacing traditional linear in several battlegrounds. Wholesale CTV gives seasoned media buyers the leverage to move fast, stay compliant, and keep spend in check. Premium inventory. Transparent rates. Wholesale pricing at scale (no more gatekeeping). Will CTV drive the next wave of campaign strategy? Let’s talk. 📺 💡

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-explained-2025-political-campaigns

Retail media networks are pushing past the usual playbook—CTV isn’t reserved for whoever spends the most anymore. Grocer...
24/07/2025

Retail media networks are pushing past the usual playbook—CTV isn’t reserved for whoever spends the most anymore. Grocery and pharmacy brands are using wholesale CTV to snag entirely new household audiences who have zero overlap with their typical digital placements. Turns out… a major portion of those shopper journeys start on smart TVs—not search or social. (Surprised? Most people are.)

If your goal is incremental reach that actually impacts your bottom line, this is where you get it. Our approach at Wholesale CTV means you skip the insane markups (and get true transparency on premium inventory). More efficiency. More reach. Same elite buying power—no matter your spend. Are you keeping your CTV buy as lean and targeted as your digital? 🚀📺

Checkout the full article: https://wholesalectv.com/what-is-wholesale-ctv-and-why-it-matters

So—how are you building CTV retargeting funnels in 2025, when budgets are bigger and the stakes are higher? Here’s what ...
23/07/2025

So—how are you building CTV retargeting funnels in 2025, when budgets are bigger and the stakes are higher? Here’s what your peers are ACTUALLY doing: segmenting by device type (yep, breaking out smart TVs vs. streaming sticks often reveals new high-intent clusters) and harnessing sequential messaging to move viewers based on their last exposure. Both open up unique, cost-efficient paths… if you know what to look for.

Wholesale CTV lets you put that spend where it matters—premium inventory, not wasted impressions. Our wholesale pricing unlocks access usually out of reach, so you stay sharp and agile (without blowing the ceiling off your budget). Your funnel, your way—just smarter.

Where do you see the biggest friction in scaling your own CTV retargeting? 🚀📊

Checkout the full article: https://wholesalectv.com/what-is-ctv-retargeting-and-efficient-funnels-2025

When you’re lining up OTT vs. CTV for targeting in 2025, here’s what sharp media buyers know—CTV now lets you layer purc...
22/07/2025

When you’re lining up OTT vs. CTV for targeting in 2025, here’s what sharp media buyers know—CTV now lets you layer purchase-based data sets over viewership data, giving you an edge that wasn’t even possible on OTT just a few years back. Did you know CTV ad completion rates average far higher due to non-skippable formats… which means your messaging gets real stay-time, not just drive-by glances?

Wholesale CTV was built for buyers who want scale—without markups. Every campaign gets premium streaming inventory and data-driven strategy, but at wholesale rates (yes, really). You’re getting the sort of flexibility and control big spenders used to have…and you can stretch your next dollar a whole lot further.

What’s your next move for smarter targeting? 💡📊

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-explained-2025-targeting-edge

Looking for more measurable results from your CTV campaigns? Here’s something not everyone knows—adding QR codes to whol...
21/07/2025

Looking for more measurable results from your CTV campaigns? Here’s something not everyone knows—adding QR codes to wholesale CTV ads doesn’t just look good on screen… it gives viewers a direct link to your site and creates a valuable conversion path, especially when every second counts. (Some industry studies even show that CTV QR scans can outperform standard display click-throughs—real talk.)

Another piece media buyers miss: with QR codes, our team at Wholesale CTV can map specific ads to unique landing pages—so you capture REAL web traffic data tied directly to each creative. All this, paired with our wholesale pricing, means the kind of ROI even top brands used to dream about.

Ready to connect CTV screens with immediate web action—at scale? 🚀📈

Checkout the full article: https://wholesalectv.com/how-to-use-qr-codes-in-ctv-ads-campaigns

You know what most media buyers miss? Integrating streaming radio with CTV gives you audio touchpoints while viewers are...
18/07/2025

You know what most media buyers miss? Integrating streaming radio with CTV gives you audio touchpoints while viewers are off the big screen—like, say, those moments when someone’s using YouTube Music on their TV (yep, that counts as CTV). Here’s one more: Smart speakers and connected car dashboards automatically bump reach metrics for advanced campaigns. Not exactly top-of-mind, but if you know, you know.

At Wholesale CTV, it comes down to your scale and efficiency. If you’re building layered cross-platform buys, hybrid audio-visual campaigns create more incremental reach... and more granular targeting. That’s how you take a “good” CTV plan and make it work for ALL the screens that matter. So—is your current strategy actually built for where your audience is next?

📊🎧

Checkout the full article: https://wholesalectv.com/how-integrating-streaming-radio-with-ctv-expands-digital-footprint

You’re used to hearing about bundled CPMs—those pretty packages that roll in a mix of inventory, but leave you guessing ...
17/07/2025

You’re used to hearing about bundled CPMs—those pretty packages that roll in a mix of inventory, but leave you guessing on real value. Here’s something most don’t talk about: wholesale CTV rates can open premium inventory to you at a price point that was off-limits just a few years ago. And (here’s a surprise) many streaming providers now offer reserved audience segments without the sticker shock you might expect.

With Wholesale CTV, you get direct access to top-tier streaming platforms, minus the fluff—and the hidden markups. Real transparency. Real cost efficiency. It’s how senior buyers are carving out new advantages before 2025.

So, how will you rethink your approach to CTV deals next year? 🟢📈

Checkout the full article: https://wholesalectv.com/what-is-ctv-pricing-explained-for-2025-deals

You see the shift, right? Streaming radio is moving into the CTV world—and for savvy media buyers, this changes everythi...
11/07/2025

You see the shift, right? Streaming radio is moving into the CTV world—and for savvy media buyers, this changes everything. Here’s a fact you might not be tracking: audio ad listeners are 24% more likely to take action after exposure on multiple platforms (Magnite). One more—streaming audio platforms are now embedded in more than half of smart TV operating systems. That’s not small.

So… how do you coordinate cross-platform campaigns for actual ROI? With Wholesale CTV, you get the data, pricing leverage, and transparency to sync CTV buys and streaming radio from a single seat. This isn’t just about reach—it’s about strategy that delivers beyond screen and sound.

Ready to build smarter cross-platform campaigns? 📈🎧

Checkout the full article: https://wholesalectv.com/what-is-ctv-integration-and-why-it-matters-2025

If you’re looking for sharper creative strategy at scale, advanced contextual targeting in CTV isn’t just hype—it’s how ...
10/07/2025

If you’re looking for sharper creative strategy at scale, advanced contextual targeting in CTV isn’t just hype—it’s how you reach real audiences, in real moments. One fact that doesn’t get enough airtime: CTV lets you leverage content-level signals (think: exact show genre, mood, or even brand safety tiers), so you can adapt creative right down to the context. You connect—not just broadcast. 📈

Here’s something else happening below the surface: Dynamic ad insertion on CTV platforms means you can swap creative on the fly mid-campaign… making adjustments as performance trends emerge (not just after the fact). At Wholesale CTV, our wholesale pricing removes the old barriers—you get premium inventory and smarter data, without the premium markup. Who else is leaning into contextual this year? 🚀

Checkout the full article: https://wholesalectv.com/what-is-ctv-targeting-in-national-campaigns-2025

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