All About The Race

14/12/2025

🎁 The 48-Hour Kinetic Arm Holiday Sale is live!

🎅 Save 10% on the K2 Sleeve, the perfect gift for the athletes you love -- including you! 🦾

🎄thekineticarm.com/jockey

29/10/2025

Here's your chance to own a part of racing history and help injured jockeys this week!

Take home a piece of history when you bid on the Secretariat racing silks signed by jockey Ron Turcotte who rode him to win the 1973 Triple Crown. This item comes framed in shadow box with nameplate.

Jocktails is hosting an auction in Del Mar on Wednesday, October 29th benefiting the PDJF and great news - you can bid for the items ONLINE!

Visit https://bit.ly/JocktailsAuctionSilks to bid on this item.

25/10/2025

Thorpedo Anna takes her final bow today at Keeneland.

📸: Rachel Bissonette Photography

❤️❤️❤️❤️❤️🏇❤️❤️❤️❤️❤️

17/10/2025

It’s Keeneland season — and that means riders bringing their A-game 🦾🏇🏼

In honor of the Keeneland Fall Meet, we've once again teamed up with Kinetic Arm to bring you a Flash Sale!

Get 10% OFF all K2 Sleeves now through Sunday at 11:59 PM ET using our exclusive link→ thekineticarm.com/jockey.

Used by top jockeys like Junior Alvarado and Sheldon Russell, these sleeves help riders stay strong, prevent overuse injuries, and ride healthier, longer, and stronger.

Tag a rider in the comments who needs this. 👇

16/10/2025

The Breeders' Cup World Championships deserves to be easy to watch — and even easier to fall in love with.

Accessibility isn’t charity; it’s strategy. Here’s why offering a free two-day trial for the Breeders’ Cup could grow both audiences and revenue.

📺 PLUS, a guide on where and how to watch the races!

The Breeders’ Cup is racing’s biggest stage—so why is it harder than ever to find the races on TV? We break down the viewing options, free trials, and why accessibility isn’t just good for fans—it’s smart business.

11/10/2025

“The first time I ever stepped on the backstretch… something came over me.”

This clip is from a recent interview I did with Michael McCabe for another project I’m working on — just me sharing what this community means to me and how I see it.

Around the same time, Tara Cochran reached out about featuring me in her new article, and after reading it, I felt like it really hit home. Her piece captures exactly what I’ve been saying since day one — the heart of racing is right here, in the people who live it every day.

Shoutout to Tara Cochran for capturing that truth in her new piece about the real influencers in racing.

🐎 Read the full article here:
https://allabouttherace.com/pro-tips/2025/9/2/the-heartbeat-of-horse-racing-racings-real-influencers-have-been-here-all-along

08/10/2025

I believe the true future of marketing horse racing lies not in viral moments or social media influencers, but in the people who live this sport every single day, many whose stories rarely receive media attention.

After more than two decades telling these stories — as a fan, communicator, and believer in what makes racing deeply human — I’m convinced that the way forward starts by amplifying the voices already within.

In the latest 'Pro Tips' article, “The Heartbeat of Horse Racing: Racing’s Real Influencers Have Been Here All Along,” I explore how racing’s strongest voices already exist within the sport, share data showing what’s truly working in marketing today, spotlight people already getting it right, and outline three actionable solutions racing can adopt now to build genuine, lasting engagement and growth.

Let's hear your thoughts: What do you think racing gets right (or wrong) when it comes to connecting with fans? Who do you believe deserve a bigger spotlight, and how can we as marketers, as participants, and as an industry, give them a seat at the table to shape racing's marketing future?

Horse racing doesn't need outside influencers for lasting growth—it needs to amplify the authentic voices already creating compelling content. Here's how the industry can shift from chasing trends to showcasing real stories from trainers, jockeys, and racing professionals who are building loyal au...

01/10/2025

What a stunning and fitting memorial for the bittersweet, touching story between Cody Dorman and Cody's Wish. 💙🤍

08/09/2025

All About The Race and The Kinetic Arm are celebrating Junior Alvarado's outstanding summer season with an EXCLUSIVE 10% OFF flash sale! 🦾

📆 FLASH SALE DETAILS:
Starts: Today, Monday 9/8 at 12PM EST
Ends: Friday 9/12 at 12PM EST

This deal is for all K2 Sleeves -- Grab it before the gate closes!

🔗 Use our affiliate link to claim your discount:
thekineticarm.com/jockey

22/08/2025

The Permanently Disabled Jockeys Fund is always a worthy cause. May Ron Turcotte rest in peace. 💙🤍