All About The Race

11/10/2025

“The first time I ever stepped on the backstretch… something came over me.”

This clip is from a recent interview I did with Michael McCabe for another project I’m working on — just me sharing what this community means to me and how I see it.

Around the same time, Tara Cochran reached out about featuring me in her new article, and after reading it, I felt like it really hit home. Her piece captures exactly what I’ve been saying since day one — the heart of racing is right here, in the people who live it every day.

Shoutout to Tara Cochran for capturing that truth in her new piece about the real influencers in racing.

🐎 Read the full article here:
https://allabouttherace.com/pro-tips/2025/9/2/the-heartbeat-of-horse-racing-racings-real-influencers-have-been-here-all-along

08/10/2025

I believe the true future of marketing horse racing lies not in viral moments or social media influencers, but in the people who live this sport every single day, many whose stories rarely receive media attention.

After more than two decades telling these stories — as a fan, communicator, and believer in what makes racing deeply human — I’m convinced that the way forward starts by amplifying the voices already within.

In the latest 'Pro Tips' article, “The Heartbeat of Horse Racing: Racing’s Real Influencers Have Been Here All Along,” I explore how racing’s strongest voices already exist within the sport, share data showing what’s truly working in marketing today, spotlight people already getting it right, and outline three actionable solutions racing can adopt now to build genuine, lasting engagement and growth.

Let's hear your thoughts: What do you think racing gets right (or wrong) when it comes to connecting with fans? Who do you believe deserve a bigger spotlight, and how can we as marketers, as participants, and as an industry, give them a seat at the table to shape racing's marketing future?

Horse racing doesn't need outside influencers for lasting growth—it needs to amplify the authentic voices already creating compelling content. Here's how the industry can shift from chasing trends to showcasing real stories from trainers, jockeys, and racing professionals who are building loyal au...

01/10/2025

What a stunning and fitting memorial for the bittersweet, touching story between Cody Dorman and Cody's Wish. 💙🤍

08/09/2025

All About The Race and The Kinetic Arm are celebrating Junior Alvarado's outstanding summer season with an EXCLUSIVE 10% OFF flash sale! 🦾

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Ends: Friday 9/12 at 12PM EST

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22/08/2025

The Permanently Disabled Jockeys Fund is always a worthy cause. May Ron Turcotte rest in peace. 💙🤍

09/07/2025

In the last few years, horse racing has seen brands from ice cream to seasoning, sports tech to recovery gear successfully break into the horse racing world—not through traditional sponsorships alone, but through intentional strategy, authentic alignment, and storytelling that resonates. And the results have been profitable.

If you’re a business on the periphery of horse racing and haven’t considered the sport as a viable option for growth, our latest "Pro Tips" article may offer a new perspective—and a roadmap worth following.

From biomechanical sleeves to ice cream and seasoning brands, more consumer and lifestyle companies are finding lasting success in horse racing—not just through sponsorships, but by activating smart, authentic partnerships. This blog explores how businesses from outside the sport are building bran...

03/07/2025

The One Big Beautiful Bill Act just locked in a major win for Thoroughbred trainers, owners and breeders: permanent 100% bonus depreciation. This isn’t just a tax update—it’s a catalyst for new investment, growth, and opportunity in the industry. Here’s why it matters to anyone serious about the business of horse racing.

The One Big Beautiful Act makes 100% bonus depreciation permanent, providing a major tax incentive for Thoroughbred owners, breeders, and farm operators. This change encourages investment and growth in the horse racing industry by allowing full cost write-offs in the year of purchase, improving cash