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Storytellers Who Are Passionate About Promoting The Horses, Faces, Races & Places That Make Horse Racing Great -- We Deliver Marketing, Media, and Public Relations Business Solutions Uniquely Designed For The Business Of Horse Racing 🏇

In the last few years, horse racing has seen brands from ice cream to seasoning, sports tech to recovery gear successful...
09/07/2025

In the last few years, horse racing has seen brands from ice cream to seasoning, sports tech to recovery gear successfully break into the horse racing world—not through traditional sponsorships alone, but through intentional strategy, authentic alignment, and storytelling that resonates. And the results have been profitable.

If you’re a business on the periphery of horse racing and haven’t considered the sport as a viable option for growth, our latest "Pro Tips" article may offer a new perspective—and a roadmap worth following.

From biomechanical sleeves to ice cream and seasoning brands, more consumer and lifestyle companies are finding lasting success in horse racing—not just through sponsorships, but by activating smart, authentic partnerships. This blog explores how businesses from outside the sport are building bran...

The One Big Beautiful Bill Act just locked in a major win for Thoroughbred trainers, owners and breeders: permanent 100%...
03/07/2025

The One Big Beautiful Bill Act just locked in a major win for Thoroughbred trainers, owners and breeders: permanent 100% bonus depreciation. This isn’t just a tax update—it’s a catalyst for new investment, growth, and opportunity in the industry. Here’s why it matters to anyone serious about the business of horse racing.

The One Big Beautiful Act makes 100% bonus depreciation permanent, providing a major tax incentive for Thoroughbred owners, breeders, and farm operators. This change encourages investment and growth in the horse racing industry by allowing full cost write-offs in the year of purchase, improving cash

08/06/2025

He left absolutely no doubt who the best 3-year-old in the world is. 🔥

We don't know about you, but we woke up a little hoarse from cheering on Sovereignty and Junior Alvarado in yesterday's Belmont Stakes (G1). Put on a replay of the race and got the same chills again. What a performance, what a ride!

Congrats to Team Sovereignty!

Let’s go, Junior Alvarado! 🏇🔥We’re so proud to support you as you ride in 8 races on Belmont Stakes Day—including the Be...
07/06/2025

Let’s go, Junior Alvarado! 🏇🔥

We’re so proud to support you as you ride in 8 races on Belmont Stakes Day—including the Belmont Stakes (G1) aboard Sovereignty! 🦾

Wishing you big wins and an unforgettable day from all of us at All About The Race & The Kinetic Arm. 🙏🏼

06/06/2025

What a start! Jockey Junior Alvarado kicks off the Acorn Stakes card at Saratoga with a 9-1 win on Ragtime.🏇

He’s got 7 more mounts to go today -- The Kinetic Arm will help him finish just as strong in race 14 as he started in race 2. 🦾

All About The Race is honored to have opened the door for this game-changing technology to enter racing and help riders stay strong and safe in the saddle.

24/05/2025

Prairie Meadows Casino, Racetrack & Hotel is stepping up their marketing this season with a sharp new promo by giving guest handicapping spots on their live broadcasts to race fans who follow their socials -- A smart way to get more people in the game and boost their audience and handle.

I’m jumping in on the action tonight — You can too on a future card!

My picks (post-scratches):
R1: 2-3-4-1
R2: 2-6-4-1
R3: 5-3-1-4
R4: 1-4-5-6
R5: 4-3-1-2
R6: 4-2-7-3
R7: 8-1-2-4

Props to Prairie Meadows for thinking outside the box and tipping their cap to the horseplayers who keep this game alive, while giving fans, new and old, a new way to feel part of the action.

Safe trips and cashed tickets to all! 🏇🏼💰

The party’s just getting started!🙌Graded stakes glory for The Kinetic Arm athlete Junior Alvarado, who piloted Fort Wash...
18/05/2025

The party’s just getting started!🙌

Graded stakes glory for The Kinetic Arm athlete Junior Alvarado, who piloted Fort Washington to a Dinner Party Stakes (G3) win on the Preakness Stakes undercard—wearing the K2 Sleeve!🦾

Coming off a shoulder fracture + dislocation, Junior rode multiple races on the card with strength and endurance. We’re proud to support his recovery, performance, and longevity with every stride. Congrats, Junior, and all of the connections!🏆

What a stage to give the Kinetic Arm its first graded stakes win - Ride on!🏇🏼

Love seeing those smiles!
16/05/2025

Love seeing those smiles!

The Kinetic Arm breaks its maiden with none other than 2025 Kentucky Derby — winning jockey Junior Alvarado!🦾Back in the...
15/05/2025

The Kinetic Arm breaks its maiden with none other than 2025 Kentucky Derby — winning jockey Junior Alvarado!🦾

Back in the saddle and back in the Winners' Circle, Junior went gate-to-wire aboard Mazayaat for trainer Bill Mott and KAS Stables today at Belmont at the Big A— just two months after a shoulder fracture and dislocation — wearing the K2 Sleeve.🏆

All About The Race is honored to be involved with The Kinetic Arm in supporting Junior — and all riders — with every stride. We're just getting started!

đź”— Learn more about the Kinetic Arm: thekineticarm.com/jockey

The future of horse racing belongs in the hands of the actual people who know horses and racing—not in federal overreach...
15/05/2025

The future of horse racing belongs in the hands of the actual people who know horses and racing—not in federal overreach, not in red tape, and definitely not in the hands of anti-racing activists. The RHSA is built by horsemen, for horsemen and, foremost, for horses.

This is the way - because the people who care for horses should be the ones writing the rules.

News Release: RACEHORSE HEALTH AND SAFETY ACT REINTRODUCED

Today, on the heels of the 151st running of the Kentucky Derby, Rep. Clay Higgins (LA-03), Rep. Don Davis (NC-01), and Sen. Tom Cotton (R-AR) introduced the Racehorse Health and Safety Act (RHSA), a bipartisan, bicameral effort to deliver a constitutional solution to safety regulation in the horse racing industry. The legislation is backed by industry organizations representing tens of thousands of horsemen and is endorsed by the National Horsemen’s Benevolent & Protective Association (HBPA), the United States Trotting Association (USTA), the North American Association of Racetrack Veterinarians (NAARV), and others.

The RHSA would establish an interstate compact to develop nationwide rules governing scientific medication control and racetrack safety for horse racing. The RHSA would replace the Horseracing Integrity and Safety Act of 2020 (HISA), which has been found unconstitutional by the Fifth Circuit Court of Appeals and awaits a decision on whether the Supreme Court will take up the case.

“Government should be a partner to Americans, not a predator. While the federal government initially passed HISA with the intention of bringing uniformity to the horse racing industry, it proved to be a well-intentioned disaster that plagued the industry with confusion and disruption. The Racehorse Health and Safety Act is a solution to the problem. It is rooted in science and draws from industry experts. It is of horsemen, by horsemen, and for horsemen. This legislation protects horses and horsemen while reasserting state sovereignty and pushing back against federal oppression,” said Rep. Clay Higgins.

“Congress must prioritize the establishment of equitable and consistent standards within the horse racing industry. In pursuit of this, we are supporting legislation that promotes improved safety regulations through a thoughtful and pragmatic framework,” said Rep. Don Davis.

Sen. Tom Cotton stated, “The RHSA will provide horse owners and racetracks flexibility, while also bringing safe and effective regulation to the horseracing industry.”

The RHSA establishes the Racehorse Health and Safety Organization (RHSO), with a Board of Directors appointed by the state racing commissions. Five board members will be appointed by the racing commissions in the states with the most racing days, and four members will be appointed by racing commissions in the remaining states. The RHSO Board will establish three Scientific Medication Control Committees, one for each racing breed: Thoroughbreds, Standardbreds, and Quarter Horses. Committee members will be selected by industry associations and the Board. The RHSO Board will also establish one Racetrack Safety Committee comprised of board- and industry- appointed members that will recommend breed-specific rules to the board. The Board will have the final say on all rules adopted, but it must justify its decisions with scientific evidence. Further, the RHSO will be granted the power to investigate rule violations, but the state racing commission of each participating state will retain enforcement power unless it requests the RHSO to assist with enforcement. Finally, the RHSO will be funded through annual fees from the participating state racing commissions, which will be specific to each breed. Because enforcement will be returned to state racing commissions, the RHSA will drastically reduce the fees placed on horsemen.

States will have two years to decide whether to participate in the compact, but only participating states will be allowed to export simulcast signals for interstate, offsite betting. The RHSA would repeal HISA in its entirety.

In addition to being found unconstitutional twice by the Fifth Circuit Court of Appeals, HISA proved ineffective in other ways.

In 2024, HISA’s enforcement arm came under fire for punishing innocent owners and trainers for miniscule amounts of substances in a horse that have no effect on its performance or health. Over 1,000 horsemen signed a petition by the National HBPA to the Federal Trade Commission to require HISA to establish no-effect thresholds, which would ensure that respected horsemen do not have their reputations and careers ruined over incidental exposures to everyday substances.

“As a veterinarian, I believe the Racehorse Health and Safety Act is a critical step toward ensuring a scientifically sound and constitutionally valid regulatory framework for horse racing,” Doug Daniels, DVM and President of the National HBPA, stated. “We must prioritize equine health and welfare through veterinary, evidence-based research into medication control and racetrack safety standards. The RHSA will provide the industry with the stability it needs. It is our responsibility — as horsemen, veterinarians, and racing commissions — to collaborate in protecting both the integrity of the sport and the welfare of our human and equine athletes.”

“The RHSA is a commonsense bill that is beneficial for both harness racing and Standardbreds,” Russell Williams, President of the USTA, said. “It achieves the goal of rule uniformity while respecting the unique characteristics of different racing breeds. Above all, it embraces the principle that the welfare of the horse must always come first. The USTA is proud to endorse this important legislation.”

The North American Association of Racetrack Veterinarians fully supports the Racehorse Health and Safety Act,” said Dr. Nicholas Meittinis, President of the NAARV. “The Horseracing Integrity and Safety Authority is a deeply flawed institution– one that not only harms the industry but also restricts veterinarians from providing the best possible care to their equine athletes.”

As the Triple Crown season continues, we hope that many other congressional leaders and stakeholders will step into the starting gate alongside Reps. Higgins and Davis, and Sen. Cotton and race to support an industry in urgent need. With your help, horseracing can continue for another 151 years.

National Groups in Support:
National Horsemen Benevolent and Protective Association (National HBPA)
United States Trotting Association (USTA)
North American Association of Racetrack Veterinarians (NAARV)

State/Regional Groups in Support:
Alabama HBPA
Arkansas HBPA
Arizona HBPA
Charles Town HBPA, West Virginia
Delaware Standardbred Owners Association
Finger Lake HBPA, New York
Florida Standardbred Breeders and Owners Association
Harness Horse Association of Central New York
Harness Horsemen’s Association of New England
Illinois Harness Horseman Association
Illinois HBPA
Indiana HBPA
Meadows Standardbred Owners Association, Pennsylvania
Minnesota Harness Racing, Inc.
Minnesota HBPA
Monticello Harness Horsemen’s Association, Inc., New York
Nebraska HBPA
Oregon HBPA
Pennsylvania Harness Horsemen’s Association
Pennsylvania HBPA
Standardbred Owners Association of New York
Tampa Bay HBPA, Florida
Virginia HBPA
Washington HBPA
Western New York Harness Horsemen’s Association

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