08/12/2023
Most of the time, people don’t read on the web. They scan. So, how do you catch their attention? This is only one challenge. A second and bigger challenge is to bring the readers to your page. Web pundits discovered quite early that web writing must be search engine friendly. After all, eight out of ten new visitors who arrive at your site are sent by search engines. A third challenge is to spark the interest of the web users to come back to your site, and read more articles. This can only happen if they find your writing readable, and easy to understand.
Good web writing should be searchable, readable and organised in chunks. It should use keywords in right places and should be well formatted.
