29/05/2025
EXCERPT:
US households with more than 125 million people visit Roku’s home screen every day, and most of them are second screening¹ – meaning they’re primed to convert. This is especially true of Gen Z viewers, 90% of whom use a mobile phone or other device while watching TV.²
For mobile marketers, TV streaming offers audience scale and attention on a level they’re used to finding only on social platforms. US households with more than 125 million people visit Roku’s home screen every day, and most of them are second screening¹ – meaning they’re primed to convert....
