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‘CHECK-IN’ Out-Of-Home campaign with x via which ran in East London boroughs throughout February!! Such an incredible...
10/04/2025

‘CHECK-IN’ Out-Of-Home campaign with x via which ran in East London boroughs throughout February!! Such an incredible campaign to Creative Direct and work on with some incredible creatives / talent!

I hope you got to see it live but if not, swipe through this carousel ☆

CREDITS…

CoppaFeel!
North East London Cancer Alliance
Research + Evaluation: Claremont Communications
Creative Agency: Tag Agency,
Executive Producers: Tag Agency,

Creative Director: Jedidah M.,
Creative Strategist: Tee O Brown
Assistant Director: Sergio Lopez,
Producer: Brooklyn Adebowale,
Assistant Producer: Garcia Sterling,

Art Director & Photographer:Holly McCandless-Desmond,
Digi Op: Georgia Fay Williams, Digi Op: Alfie
Bungay,
Photo Assistants: Harriet Turney,
Photo Assistants: Francesca Albarosa,
Movement Director: Liam Williams,

Runner: Fega Janere,
Hair: Kayla Eviana,
Make Up: Patricia Hytonen,
Stylist: Jaka Koroma, .stylesss
BTS Photography: Elfreda Boateng,
Copywriter: Nicky Anstice,
Junior Copywriter: Aswan Magumbe,
Image Retoucher: Cristina Farrarons, .farrarons
Billboard Design: Steph Martin,
Artworker: Lucinda Siegler, Catering:
Mishs’ Kitchen

Campaign Talent
Tolani Shoneye,
Klaudia Fior,
Salwa Rahman,
Anisa Ali,
Oliver Day,

[FOUNDER DUMP] Hey chat, so last summer, I started a little TikTok page (still need to get back on it LOL), and it quick...
08/04/2025

[FOUNDER DUMP] Hey chat, so last summer, I started a little TikTok page (still need to get back on it LOL), and it quickly turned into so many young Black women reaching out for advice, community and mentorship in the creative industry.

My heart has always been for the girlies — and I know creating safe, intentional spaces for us is my life’s work. Building over the last few months has been the most fulfilling, chaotic, soft, creative, healing journey.

20 members. A partnership with . A few decks. 15 mentors. A lot of prayers. And one pilot programme later — we’re slowly rolling out everything and I have been cooking behind the scenes.

Endless love to , and the entire Sondr team for being the BEST girlies to work with 🫶🏾 4EVAAA ☆💻✨🎀

23/03/2025

“Check Your Chest” an important x campaign Creative Directed by me via . So blessed to have worked on a campaign that actually impacts lives and raises awareness on a very important topic. I spent most of my time working remotely from Nigeria over the holidays and it really made that trip even more fulfilling! Thank you for having me on this one and thank you to such a wonderful crew + talent.

CREDITS…

CoppaFeel!
North East London Cancer Alliance
Research + Evaluation: Claremont Communications
Creative Agency: Tag Agency,
Executive Producers: Tag Agency,

Creative Director: Jedidah M.,
Creative Strategist: Tee O Brown
Assistant Director: Sergio Lopez,
Producer: Brooklyn Adebowale,
Assistant Producer: Garcia Sterling,

Director: Aisyah Octavia, .o
Director’s Assistant: Jaida Lindo,
Director of Photography: Isaac Tapiki,
1st AC: Eli Matnish,
Gaffer: Nonso Onwuta,
Sound Recordist: Idris Blac,
HMUA: Patricia Hytonen,
Stylist: Jaka Koroma, .stylesss
BTS Photography: Elfreda Boateng,
Catering: Mishs’ Kitchen
Colourist: Hannah Squires,
Sound Design: Anton Morgan
Copywriter: Nicky Anstice,
Junior Copywriter: Aswan Magumbe,
Artworker: Lucinda Siegler, PR Agency:
Axe & Saw,

Campaign Talent
Tolani Shoneye,
Klaudia Fior,
Salwa Rahman,
Anisa Ali,
Oliver Day,

28/11/2024

DREAM experience directing and editing another campaign, this time featuring for the new smoky pink WH-1000XM5 headphones. Side note: I made a little cameo in one of the films 😂💖⚡️

Thank you as always to my / octane family 🫶🏾🫶🏾🫶🏾

**Director’s Cut**

AKQA UK
Senior Designer:
Creative:
Agency Producer:
Senior Project Manager: Tal ISRAELI

PRODUCTION BY OCURENS
Director:
Photographer:
Managing Director & EP:
Octane EP: .ft
Producer:
Production Assistant:
Director’s Assistant:
DOP: .kane
1st AC:
2nd AC:
1st AD:
2nd AD: .grace_
Runner: Tal SMITH
Grip:
Digi Op:
Gaffer: .gaffer
Electrician:
Electrician:
Electrician:
Construction: .london
Production Designer: .harmony
Production Designer: .harmony
Prop Assistant:
Stylist:
Stylist:
Stylist Assistant:
Stylist Assistant: ROSE
Hair Stylist: .on.hair
Make-up Artist:
Sound Recordist:

POST-PRODUCTION
Editor:
Online Editor:
Post-production co-ordinator:
Photo retouching:
Sound Design and Composition :
Colour: .colour
Colour Producer:
VFX Artist:
VFX Artist:

The INK travel journey in stills for .Directed by 🙇🏾‍♀️💖
17/05/2024

The INK travel journey in stills for .
Directed by 🙇🏾‍♀️💖

21/11/2022

Tonight at 6pm GMT, premieres the ILẸ WA short film on YouTube. Click the first link in their bio to be notified and to watch the film.

My first short film premieres tomorrow at the with for ! I’m v nervous but excited to finally share it - see you tomor...
10/11/2022

My first short film premieres tomorrow at the with for !

I’m v nervous but excited to finally share it - see you tomorrow 🫶🏾

07/11/2022

My first short film “ILẸ WA” is being screened this Friday at the at the ‘Black Diaspora’ event.

If you got tickets, see you there I can’t wait to share this labour of love.

Directed and Edited by Jedidah M.

13/10/2022

CORE campaign with the gorgeous directed and edited by me.

Client

Creative Director & Video Edit - Jedidah M.
Producer - Amalia Rosen-Rawlings
Assistant Dir/BTS - Afra Bailey
DOP - Kiefer Passey
Gaffer - Dean Idoniboye
Colour Grade - Dean Otusanya-Wood
Sound - Chris Gayne
Stylist - Symone
Props Master - Lottie Toon
Hair Stylist - Olu
Hair Stylist - Rebecca
MUA - Min Sandhu
MUA Assistant - Sara Sordillo
BTS - Abigail
Talent -

Rarely shoot digital but reminiscing on a really fun shoot with x back in 2020!Shot by Edited by Directed by ( & .a...
05/10/2022

Rarely shoot digital but reminiscing on a really fun shoot with x back in 2020!

Shot by
Edited by
Directed by ( & .afra)
Model

Two of my favourite images with my favourite muse. for ‘LOTUS’ shot and directed by me on 120mm film. Creative Directio...
02/10/2022

Two of my favourite images with my favourite muse.

for ‘LOTUS’ shot and directed by me on 120mm film.

Creative Direction - and
Photography -
Styling -
Model -
Make Up Artist -
Styling assistant -

directed and shot by me in my old garden on my Mamiya 645. My garden was on a slope which made things super tricky to a...
21/09/2022

directed and shot by me in my old garden on my Mamiya 645.

My garden was on a slope which made things super tricky to art direct but we worked around it (I hope) 😂

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