10/07/2025
Who is www.natoday.net and what kind of visitation does it attract?
What is our mission?
NAToday.net (also known as “NA Today”) is a hyperlocal online news site devoted exclusively to North Arlington, New Jersey, and nearby communities. It focuses on:
🗞️ What it covers:
Borough news—local government, politics, council meetings
Community happenings—business openings/closures, events, recognitions
Opinion pieces/editorials with a local point of view
It’s sponsored by the North Arlington Democratic Party, presenting itself as “fair, balanced and unafraid” and aims to be “North Arlington’s oldest and most reliable source” with over two decades in operation
📈 Audience and traffic:
The site offers advertising to local businesses and draws at least 10,000 pageviews per month
This suggests it's serving a modest but meaningful slice of the borough’s population—primarily residents interested in local news, politics, and community issues.
Who visits the site?
Local residents who want updates on borough politics, property taxes, developments, events, etc.
Local business owners aiming to advertise to North Arlington readers—likely small storefronts, service providers, or eateries.
Civic and political community members, especially those engaged in Democratic‑ leaning activities, given its sponsorship and political orientation.
Summary
NAToday.net is not a national or global site—it's a grassroots news outlet for a small town (North Arlington has roughly 15,000 residents). With around 10,000+ monthly pageviews, it has a steady local readership. Its content and audience are strongly tied to North Arlington community life and politics, particularly from a Democratic perspective.
News That North Arlington Really Wants to Talk About