16/11/2024
Bajaj has discontinued the Discover 100/110/125/135 in India. Bajaj has also introduced the Pulsar 125 in India, as well as the Platina Series and the CT new series. Hero has launched a few new lineups like the Xtreme 125, 1604V, 250R, and Karizma.
Sales in October 2024 in the Indian market were as follows: Hero 576,532, Honda 554,249, TVS 351,950, Bajaj 230,254, Suzuki 106,362, RE 95,113, Yamaha 68,153. Total 2W sales in India were 2,065,095.
Honda offers multiple models for each segment, including higher-capacity bikes for the Bangladeshi market. Suzuki has the GSX250R, V-Strom 250, and Gixxer 250 series, which are very popular among Bangladeshi bikers.
It's unclear what's happening with TVS. They have multiple good products to potentially regain market share, but they seem to have lost ground! in Bangladesh. Yamaha currently offers only the MT-03/25 and R3/25 to meet higher-CC demand, but the high prices are a concern. The R15 is still likely imported as a CBU or SKD unit, and the old FZ250 engine is available but without a current lineup.
Royal Enfield has already bombed over the Bangladeshi premium segment. Bangladeshi bikers have proven that they're not just concerned about price, as evidenced by the popularity of Royal Enfield. RE is a major factor for all.
Bangladeshi customers have come to appreciate value for money and good product quality and technology. They are also very enthusiastic about the biking culture. The next big trend will be exceptional customer experience, going beyond expectations. The game has changed. It's time to focus on both biking culture and exceptional customer experience, not just features and price wars.