Vincenzo M. Landino

03/07/2025

More from the x 2025 Global F1 Fan Survey:

📊 61% engage with F1 content daily (not just race days)
📊 45% regularly use YouTube/Twitch for F1 content
📊 27% listen to F1 podcasts
📊 64% consider social media important for F1 access

My POV: Modern fandom is multi-platform, always-on, and community-driven.

Brand sponsors and sports properties that still think in terms of 'event-based' engagement are missing the bigger picture. Today's fans want daily touchpoints, behind-the-scenes access, and peer-to-peer conversation.

02/07/2025

The F1 Movie hit $144M globally while Liberty Media seeks $150-180M annually for US rights (2x current ESPN deal).

It's interesting to note that cultural buzz ≠ TV ratings. For example, the Miami GP was down 29% YoY to 2.17M viewers.

Can Hollywood success make cents for Liberty Media? Timing is everything in negotiations.

01/07/2025

Formula 1 is experiencing unprecedented demographic transformation.

Key insights from the 2025 Global F1 Fan Survey:
✅ 800 million global fans
✅ 74% of new fans are women
✅ Average female fan age: 30.1 years vs 43.2 for males
✅ 97% of Gen Z says they're committed for next 5 years

Brands looking to reach younger, more diverse audiences should take note.

What does this mean for the future of motorsport?
Even more interesting, said that 25% of survey respondents are women - an ALL-TIME HIGH!

And to think that only eight years ago, in 2017, that number was 10%.

16/06/2025

Instead of creating superficial sponsorships, the establishes an entire fictional eleventh F1 team—APXGP—a richly detailed and convincingly real one sponsored by elite global brands.

This is how the F1 Movie is reshaping our perspective on brand marketing as content.

Welcome to Sportainment 2.0

13/06/2025

For the first time since 1967, an American automaker has qualified on the pole position for the 24 Hours of Le Mans.

And for the first time in its history, it’s Cadillac, courtesy of a front-row lockout from new factory team Hertz Team JOTA, and led by the #12 Cadillac V-Series.R of Alex Lynn.

Great news for the manufacturer also entering the Formula 1 grid in 2026.

13/06/2025

House 44 will appear at six locations on the F1 calendar, and will be hosted at F1’s luxury trackside hospitality, F1 Paddock Club, which delivers a bespoke lineup of behind-the-scenes experiences and unprecedented access to the racing action.

It will appear at the following races:

British Grand Prix
Dutch Grand Prix
Gran Premio D’italia
Gran Premio De La Ciudad De México
Las Vegas Grand Prix
Abu Dhabi Grand Prix

12/06/2025

Apple spent the first 2:30 of WWDC to promote the F1 Movie 🍿

12/06/2025

The brilliance here is authenticity. The result is a believable racing outfit with genuine commercial appeal.

This strategic integration extends well beyond mere branding. By filming during actual Formula 1 weekends, the movie captures genuine racing footage, blurring the lines between fictional storytelling and real-world sport. Fans even sport APXGP merchandise at real races, creating a feedback loop where fictional and real-world fandoms reinforce each other.

12/06/2025

I can't keep up anymore with the commercial deals and partnerships flooding into F1.

Drake's OVO and Red Bull teasing something coming this Friday.

12/06/2025

Beauty brands and fast cars 🤝 Wella partners up with F1 Academy.

21/05/2025

🏎️ Regal gives us a sneak peak of the F1 Movie popcorn bucket.

19/05/2025

Apple Maps and F1 bring you the Monaco GP through F1’s Digital City Experience.