Social Media Week New York

05/01/2021

Great news! We're now part of the Adweek team!

In case you missed it, we’re starting 2021 by joining the Adweek team! 🎉🎉

We are thrilled about this powerful opportunity to better serve our loyal community, including you, and reach a much larger audience of professionals in marketing, advertising and social media.

You can learn more about the acquisition in our official announcement here: https://bit.ly/3rVqapN

26/10/2020

Seventy-three percent of marketers have allocated more resources to influencer marketing over the past 12 months. While this space is taking over more of our strategies and ingrained in our lexicon, there’s still much more to be learned.

A new buying guide from CreatorIQ's tackles some of the important questions and best practices to implement into the decision-making behind an enterprise influencer marketing program:

Over the past couple of months, marketers have faced the challenge of finding more ways to improve their influencer marketing programs. The following

23/10/2020

In case you’re not up to speed, this year The Webby Awards celebrates its 25th year featuring expanded Social honors for Interview/Talk Show, Best Editing, Best Influencer, and Performance & Dance. The Webbys also introduced a new suite of Virtual & Remote categories for innovation across virtual events.Get up to speed and submit your work before the early entry deadline Friday, October 30! https://wbby.co/2TfIH00

23/10/2020

How can purpose-driven marketing help businesses gain a foothold in consumers’ lives? Tune in on October 29th as Social Media Week’s Toby Daniels and Talkwalker’s Todd Grossman bring together leading voices from Vimeo, Pinterest, and Postmates for the answers: http://ow.ly/cqbL50BZWDO

09/10/2020

Story Pins is an all new type of Pin and publishing option that gives brands and creators an innovative way to tell dynamic and visual stories. Here’s how you can take advantage of the latest Pinterest updates including new measurement tools:

In addition to giving creators and brands new ways to way to tell dynamic stories, the platform is also unveiling an Engagement tab and a redesigned Analytics dashboard.

09/10/2020

While Reddit has previously offered the same set of inventory to all advertisers with universal brand safety controls, its new three tiers acknowledge the growing concern around brand safety and that no two advertisers have the same needs: http://ow.ly/hxTP50BOq8A

With the introductory of tiered advertising inventory, Reddit hopes to find an optimal balance of maximizing engagement while promoting safety.

08/10/2020

As social media and the influencer marketing industry evolves, marketers are faced with critical questions including how to shift their advertising budgets and which channels are considered most representative of society.

A new report by Takumi grapples with the answers, exploring how the industry is ushering into the mainstream and what’s on the horizon according to marketers, consumers and influencers themselves: http://ow.ly/ckAv50BM9xs

30/09/2020

Almost three quarters of all marketers (73%) are allocating a greater proportion of their resources to influencer marketing compared to a year ago, but navigating the shift of influencer talent into the mainstream is easier said than done.

Check out a new white paper from our friends at Takumi for some actionable tips for achieving influencer inclusivity, creating compelling content, shifting your budgets, and more:

Work with highly engaging creators at scale. Get high quality, engagement optimised, fully licensed brand content.

06/02/2020

We're incredibly excited that Gary Vaynerchuk will be our closing keynote speaker at ! Check out the announcement below.

Don't miss Gary Vee and the rest of our newly announced speakers this May!

11/12/2019

As marketers, one of our greatest obligations is profound respect for our audiences.

Read more about how our 2020 global theme, HUMAN.X will address this notion through the lens of the Attention Revolution.

When defined as a crucial investment, attention becomes the world’s, and every individual's most valuable resource.

10/12/2019

Being empathetic and establishing a deeper understanding of our audience can be good for business as a key force for more human-first marketing.

Our 2020 global theme, HUMAN.X, explore this topic as a subtheme titled Empathy Economics. EmpathyEconomics

Being empathetic and establishing a deeper understanding of our audience can and will continue to be good for business.

05/12/2019

Marketers have a unique opportunity to innovate for a more permission-based, personalized future where audiences can connect naturally and safely online.

Learn more about Privacy Matters as part of our 2020 global theme here.

Marketers have a unique opportunity to innovate for a more permission-based, personalized future where audiences can connect naturally and safely online.